American Tyler “Ninja” Blevins became the largest streamer in the world through Fortnite and switched to Mixer for a lot of money in 2019. After the end of Microsoft’s platform, he had to choose whether to go to Twitch or YouTube. Now he explains why he chose Twitch. The controversial YouTuber Logan Paul even played a role in his decision.
Here are the details:
- Tyler “Ninja” Blevins was an esports player in Halo and later streamed PUBG and H1Z1. He caught the big “Fortnite” wave in 2017 and rode it on Twitch like no one else. He was also the first streamer to get his own skin in Fortnite.
- From 2017 to 2019, Ninja set new standards on Twitch, became the biggest streamer in the world, appeared on talk shows, and was seen with superstars from sports and music. Ninja worked to turn his name into a “brand.”
- In August 2019, Ninja made a reportedly highly lucrative deal with Microsoft: Ninja was to become “the new face” of Microsoft and their streaming platform Mixer. He left Twitch and switched exclusively to the much smaller platform Mixer.
- However, Mixer shut down in June 2020, and Ninja was free again. After a longer break, Ninja appeared first on YouTube and then on Twitch, where he ultimately signed a new exclusive contract.
Twitch is streaming
This is why Ninja went to Twitch: Ninja played Fortnite with Lachlan Power, and the two discussed Twitch and YouTube.
After all, it is an extremely important question for many content creators whether they choose one platform or the other.
Ninja said that YouTube was indeed a possibility. They had “seriously considered” moving to YouTube. Ultimately, however, lifestyle was the deciding factor.
Ninja said:
“Twitch is streaming at the moment. When I do amazing things in gaming and streaming, it has more impact if I do it on Twitch.”
Ninja
Logan Paul apparently brings down the image of YouTubers
According to Ninja, this is because you automatically think of streaming on Twitch. However, on YouTube, it’s only about “videos on demand.”
If he tells someone, “This is my favorite YouTuber,” he means the videos of the streamer, not his streams.
Some time after her move, it seems the streamer is now tapping into that potential:
YouTube steals a 28-year-old from Twitch, making her the “biggest streamer in the world”
And there’s more: Twitch apparently has a better image and a higher visibility for gaming streamers:
“Just look at the news. No one reports on a YouTuber with a million live views or millions of dollars raised for charity. But whenever someone like Logan Paul screws up, it’s: The YouTuber did this, the YouTuber did that.”
Ninja
Ninja thinks that switching to Twitch will give him greater visibility and apparently prefers to be a “Twitch streamer” and be associated with gaming than to be a YouTuber.
The segment starts at 1:13 minutes:
Who is this Logan Paul? Logan Paul (25) is a big YouTuber in the USA, known for his controversial “prank videos.” He also stages boxing matches on YouTube that attract a lot of attention.
Logan Paul is seen as someone who draws attention with targeted provocations and sometimes appears in poor taste.
If Ninja wanted to follow in Logan Paul’s footsteps, he would only need to accept the challenge from Twitch rival Tfue: He wanted to start a boxing match with Ninja.
In recent months, YouTube has launched a streaming offensive. One of the pioneers there is Rachael “Valkyrae” Hofstetter. They specifically lured her from Twitch to YouTube because they saw “megastar potential” in her.
Some time after her move, it seems the streamer is now tapping into that potential:
YouTube steals a 28-year-old from Twitch, making her the “biggest streamer in the world”
