Millions of Fortnite players are following the streamer Ninja online. He has now surprisingly shared his phone number publicly. Why is he doing this?
How did the streamer share his number? On Twitter, Ninja shared a video with his 4.7 million followers on August 11, stating, “Stay tuned … I’m leaking my phone number tonight. This is NOT a joke.”
In the video, he explains that he has something crazy planned and wants to reach a more personal level with his fans, which is why he would share his phone number.
This action is taking place now after the king of Twitch switched to Mixer.
Just a few hours later, on August 12, it was time. He shares his number with his followers, stating that he will receive every text and respond to as many as possible:
“Send me a text message now and you will receive a link. Fill out the fields so I have the information to contact you personally. I will send you great videos, messages, behind-the-scenes material from events, or even cute photos of my dogs lying on the couch. […]
Additionally, I will personally respond to a few people and ask for their Fortnite gamer tags to get some Vic Roys (Victory Royals) later this week.”
What is behind the action? Marketing
This is what happens when you text the number: If you fill out a text message and send it to the shared number, you will receive an automatic reply with a link to Ninja’s profile on Community.com. There, you can enter your name, location, gender, birthday, and email, and also accept the terms of use.
Thousands have already texted him shortly after the announcement of the number. Many with the words “Hi Ninja, play with me!”
The terms of use state that Community gives users the ability to receive and send text messages to and from customers [like Ninja]. But that is not always the case.
It also explains that messages may look as if they come from Ninja, but a PR person might be behind it, acting only on behalf of him. It is not about private conversations, but about “interactions that are solely for the purposes of advertising and/or marketing for the customer and the customer’s products and services.”
Should you text the number? For big Ninja fans, this service is probably a good way to stay informed. Insights behind the scenes at major events can be quite interesting for fans.
One should be aware that Ninja has not shared his personal cell phone number here. You cannot call him and ask if he wants to play a round of Fortnite.
This is primarily about Ninja’s marketing. This way, he can reach his fans via SMS everywhere and inform them when a big event with the streamer is coming up.
During this action, Ninja had an uncomfortable situation with Twitch. They advertised non-age-appropriate content on his old channel:
