The German streamer Marcel Eris, known as MontanaBlack, became a star with Fortnite . Now he is writing an autobiography that addresses his past with drugs. Some fans say this will be the first book they have ever read.
Here’s what the book is about: The book is called “MontanaBlack: From Junkie to YouTuber” and will be released at the end of March. It is an autobiography.
The YouTuber Marcel Eris, known as MontanaBlack, describes how he goes from being a homeless junkie who breaks into cars to buy grass and cocaine to a celebrated YouTuber.
In writing the biography, he was helped by Dennis Sand, an editor of Welt. He previously wrote the biography of Sun Diego, a German gangster rapper.
Many fans may already be familiar with the topic. Back in 2014, MontanaBlack shared the “From Junkie to YouTuber” story in a widely noticed YouTube video, back then still laid over with “Call of Duty” gameplay.
Fan says: “The first and probably last book I will ever read”
Here’s how the fans are reacting: MontanaBlack promoted his book on Twitter and urged fans to pre-order. On Twitter, with nearly 340,000 followers, he has a strong reach.
Many of his followers are sharing a screenshot of how they order the book. In the comments, it becomes clear that some of MontanaBlack’s fans are not exactly enthusiastic readers but are making an exception for this.
Some say this will be the first book they will ever read, and also the last.
Some also praise the previous work of the co-author. His book about the rapper was good.
Will the book be successful? It seems that the book will become a bestseller just due to MontanaBlack’s reach.
Two days after MontanaBlack’s first tweet, the book is already the “No. 2” bestseller in books on Amazon overall and number 1 in three subcategories.
In the biographies category, it has left Michelle Obama’s autobiography in second place.
- Marke: Riva
- MontanaBlack: Vom Junkie zum YouTuber. Die Autobiografie des erfolgreichsten deutschen Gaming-Streamers mit Millionenreichweite auf YouTube und Twitch
- Farbe: Tan
- Sand, Dennis (Author)
*Affiliate-Links. Wir erhalten bei einem Kauf eine kleine Provision von Amazon. Vielen Dank für Eure Unterstützung!
MontanaBlack also runs his own shop, where he sells clothing in his style.
Additionally, there are means and ways through Fortnite for star streamers of the game to make money.
MontanaBlack – success came with Fortnite
This is MontanaBlack: Marcel Eris grew up in Buxtehude and built a career as a gaming streamer and YouTuber. He became known through Call of Duty and FIFA.
Since Fortnite became such a hit, MontanaBlack’s career has also skyrocketed. His channel on Twitch exploded around March 2018. This coincides with the success curve of US Fortnite players like Ninja.
Since March 2018, Fortnite has completely entered the mainstream. This also brought a career boost for MontanaBlack.
According to his own statements, MontanaBlack is now one of Germany’s most successful YouTubers and the largest German streamer on Twitch. Recently, he made headlines for hosting the first German Fortnite tournament.
MontanaBlack, the honorable man of German Twitch
This is what distinguishes MontanaBlack: MontanaBlack comes across as authentic and speaks to his viewers on eye level. He cultivates a unique way of speaking that defines his streams:
- he uses the word ” anders ” as very – ” Ander good ” means ” particularly good”
- he has developed some distinctive phrases like “G stands for Gönnen”, “Küsschen aufs Nüsschen” or “That runs on kiss-kiss-kiss basis”
- regularly, English words can be found in his comments. He “enjoys” an action, especially when it is ” anders nice”. What he certainly does is “safe”
- and he frequently uses the word “honor” in all possible variations – “honor taken” is something bad, a song can be “honor”, meaning particularly good, someone is an “honor brother”. Among his followers, MontanaBlack is known as “Ehrenmann” – nobody wants to be the opposite, the “Unehrenmann”
MontanaBlack maintains a youth language that also functions as a kind of “code” for his viewers, allowing them to identify as fans and part of a group.
With his style, MontanaBlack is particularly popular with a young audience, who perceive him as authentic and edgy. With his drug past and the flirtation with a gangster image, he collects “street cred”, or credibility.
In contrast to other Fortnite streamers, MontanaBlack seems to be “brandsafe”. It is therefore okay for large brands to collaborate with him. Epic organized the first large Fortnite tournament in Germany with him as a partner.
Other streamers who maintain such a gangster image encounter boundaries.
