In Fortnite: Battle Royale, the conflict between Pizza and Burger continues to rage. Now, the Pizza supporters have received help from an unexpected source: the US burger chain Wendy’s!
Fast-food chain streams the destruction of the Fortnite burger joint: On Twitter, the US burger chain Wendy’s announced that it will stand by Team Pizza in Fortnite’s epic food battle. Shortly thereafter, a direct declaration of war was made against the fictional chain Durrr-Burger in Fortnite.
Then Wendy’s made the threat real. In a stream on Twitch, an employee in a Little Red Riding Hood costume (fitting for the red-haired Wendy’s mascot) repeatedly devastated the Durrr-Burger restaurant in Greasy Grove. Over and over again.
But why are they doing this?
Healthy Meat and Marketing
That’s why Wendy’s employees destroy the burger joint: Actually, as a burger provider, Wendy’s should be on the side of Durrr-Burger and fight the nasty Tomato Heads, right? So what is the reason for this aggressive policy against Durrr-Burger?
First of all, Wendy’s adheres to the principle of “Fresh, never frozen.” According to their own statements, they only use fresh meat for their burgers and no frozen goods. But if you look around in the Durrr-Burger joint, you’ll see various freezers!
A sacrilege for Wendy’s and therefore, they could never collaborate with Durrr-Burger. Rather, Durrr-Burger must be destroyed for this sin, which happened multiple times during the stream. Additionally, there was even one game won by the Wendy’s employee.
Marketing campaign becomes a resounding success for Wendy’s: Another reason for the destruction spree in Fortnite is of course advertising. Because Fortnite has millions of players, including many children and teenagers. They are best reached with advertising by playing their favorite game.
During the live stream, several of the over 3,000 simultaneous viewers actually expressed concrete plans to treat themselves to a burger from Wendy’s after the stream.
The Wendy’s Channel on Twitch now has over 7,000 followers and the next cool event from the burger chain on Twitch is already anticipated.
