Epic Games has had many collaborations in Fortnite. From Ferrari to Marvel, it’s all there. We at MeinMMO show you which collaboration is coming up and what is so crazy about it.
What is it about? Epic Games has collaborated with a brand again. This time, the luxury fashion brand “Balenciaga” is involved. They have now released skins and clothing in the Fortnite-x-Balenciaga look. The skins in the game have not increased in value, but the clothes from Balenciaga are impressive.
Fortnite enlists luxury label “Balenciaga” for collaboration
Through collaboration with a fashion brand, matching clothing items have hit the market. These clothes that Balenciaga sells in the name of Fortnite are not regular shirts, but particularly expensive luxury clothing.
However, one wonders whom Fortnite wants to reach with this. Perhaps the fashion brand Balenciaga is trying to expand its reach. Epic Games must still be aware that Fortnite players do not belong to the target group. Maybe they reach rich streamers who would buy it, but young Fortnite players?
Are there skins in Fortnite as well? Yes, there are, and they are not as expensive as the shirts and hats from the fashion brand, but they still have a stylish flair.
From the stylish Ramirez to the noble Rust Master, everything is included. They are adorned with fancy clothes and are made for everyday Fortnite use.
Have there been any other collaborations? Fortnite has had collaborations with other brands in the past. The best example here is the Ferrari collaboration.
Ferrari collaborated with Fortnite and introduced their new model “Ferrari 296GTB” into Fortnite. They automatically promoted their new model and used Fortnite as a platform for their advertising.
Of course, one can do that, but which target group did Ferrari want to reach here? Hardly any 12-18-year-old teenager can afford something so absurdly expensive. Unless you are a successful streamer, then the world looks different.
Is there anything to get in the shop? Of course, there is. Fortnite has also provided items for free-to-play players.
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For more information about the collaboration of Fortnite x Balenciaga, you can find it on the Epic Games page.
What Balenciaga was thinking in this matter remains a mystery. The skins in Fortnite are definitely cool and worth a look, but purchasing this clothing for such a considerable amount is not an option for most players.
What do you think about such collaborations with other brands like Ferrari or Marvel? Do you find this cool and do you think it brings variety? Or is this intended as covert advertising? Let us know!
