27-year-old streamer Ludwig Ahgren, who often appears online only by his first name, hosted his “Subathon 2.0” on YouTube over the weekend of November 18. For this, he streamed for 50 hours locked in a glass cage and raised $300,000 for charity.
What is the Subathon all about? Ludwig set a record for the most paid subscriptions on Twitch in spring 2021. In such a “Subathon” (Subscription Marathon), each subscription extends the duration of the stream.
In the end, Ludwig was on air for 30 days and received 282,000 subs – breaking a record set by Fortnite streamer Tyler “Ninja” Blevins in 2018.
In November 2021, Ludwig announced that he wanted to stream exclusively on YouTube in the future. He had also organized unusual actions on YouTube. For instance, he copied his Twitch colleague Félix “xQc” Lengyel’s stream point by point for 7 hours.
YouTuber suffers for a good cause
What was that action all about? Ludwig announced a reprise of his Subathon, this time aiming to raise money for charitable causes. The donations were to be split between the animal protection and education center Alveus Sanctuary and No Kid Hungry.
No Kid Hungry connects needy children with food offerings, such as breakfast at school.
To surpass his Twitch record, Ludwig had to come up with something clever. For his “Subathon 2.0”, he wanted to be online for “only” 50 hours, but under special circumstances. Due to the length of the stream, the VoDs were divided into parts 1-5. The videos are available on Ludwig’s YouTube channel.
Instead of in the comfort of his streaming room, Ludwig spent the 50 hours at DreamHack Atlanta 2022, locked inside a glass box. To create incentives for donations, Ludwig set various donation goals, which, if met, forced the streamer to undergo sometimes embarrassing, sometimes painful actions.
What did Ludwig go through? Already within the first 2 hours, Ludwig was dressed in a clown costume and had cake thrown in his face. Later, Ludwig received a new haircut that his chat could vote on and was shot with paintballs by T-Pain.
How did the Subathon go? Ludwig’s concept of publicly exposing himself was well received by his viewers. He reached his initial donation goal of $100,000 in less than 24 hours.
As Ludwig still had 28 hours ahead of him, he quickly raised the donation goal, first to $250,000, then to $300,000.
Streamers push Ludwig for a Twitch tattoo
How much money did Ludwig raise? With just under an hour of stream time left, he raised the bar even higher to reach his goal of $300,000. He announced that the highest donors from that moment on could suggest what he should tattoo on his palm.
Ludwig humorously urged his viewers not to donate anymore, but the goal of $300,000 was quickly reached. In the end, there were 4 different tattoo options: including the English word “cracker”, which is used as a derogatory term towards white people, and the logo of Ludwig’s former streaming home, Twitch.
Which tattoo won? As promised, Ludwig let his chat vote on his future tattoo. Numerous streamers from Twitch and YouTube, who secured the rights to tattoo suggestions with their generous donations, promoted their “motif”.
In the end, xQc made the decision: just seconds before the final decision, the streamer, who averages 50,000 viewers, sent his chat to Ludwig and urged them to vote for the Twitch logo.
In the end, the Twitch logo was ahead, but the result of the vote was questioned: Ludwig had ended the vote a bit too early.
As a consequence, Ludwig stated that he would get a tattoo with a small Twitch logo and the English word “coots”, which came in second place.
Whether Ludwig will keep his promise and soon have the design adorn his body remains to be seen.
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