Gnu is the first gaming YouTuber in Germany to surpass one million subscribers. We reveal what lies behind this success.
Who is Gnu? Jasmin, alias Gnu, is a trained graphic designer and later completed a master’s degree with a focus on gaming. She started her YouTube account in March 2015 as a side project to her studies. Since then, more than 1,100 videos have been published there.
Meanwhile, she is now a full-time content creator on YouTube and Twitch. There, she showcases different games, including more recently Among Us, Dead by Daylight, and various, sometimes crazy simulators like Perfect Wax 3D or the Plastic Surgery Simulator.
Gnu achieved great success with Fortnite in 2018. Many of her most viewed videos, which have around 2 to 2.5 million views, revolve around the battle royale.
What record has she set? Gnu is the first German gaming YouTuber to reach one million subscribers. This was announced by the agency INSTINCT3, to which Gnu, as well as creators like HandOfBlood and Sterzik, belong.
While there are other female German YouTubers who can boast more subscribers, such as BibisBeautyPalace (5.92 million subscribers) or Dagi Bee (3.96 million subscribers), they focus on different topics than gaming.
In addition to YouTube, Gnu is also active on Twitch. There, she is counted among the largest female streamers in Germany with over 300,000 followers.
Why is this particularly significant in gaming? As Gameswirtschaft reports, German gaming YouTube is predominantly dominated by men.
This is also reflected in our list of 10 largest gaming YouTubers 2021 in Germany. According to Gameswirtschaft, even the top 25 in Germany are completely occupied by men.
Male streamers also dominate Twitch in Germany.
This picture seems to be slowly but steadily changing. That Gnu is now the first woman to break the one million mark as a gaming YouTuber can be seen as a sign of this.
The increasing relevance of gaming among women and girls was highlighted by Gnu on February 12 on her Twitter. According to her statistics, nearly 50% of her followers are female.
“Gaming, Cringe, and Cosplay with Heart and Hooves”
What makes Gnu so special? In her videos and livestreams, Gnu appears very open and also addresses topics that are not within the comfort zone of all content creators.
- She has spoken out about sexism in the gaming industry in an interview here on MeinMMO and shared her own experiences.
- On another personal YouTube account, she discusses topics like self-doubt, bullying, and cosmetic surgeries that she originally had and has since had reversed.
- At gamescom, she was also part of our panel on “Toxic and Criminal Behavior in Online Games”:
On the other hand, she can also be playful in her videos and show self-irony – for example, when it comes to different “types of gamers” or when she dances Fortnite dances in real life.
How successful is Gnu? In total, she has over 180 million views on her videos on the main channel Gnu. In addition, she also runs the channels Verspieltes Gnu (11 million views) and the previously mentioned personal channel Jasmin KO with 1.8 million views.
Much positive feedback from the industry: Especially on Twitter, Gnu receives a lot of support for the milestone from the industry and personalities from the German gaming scene. Here is a small excerpt.
As her colleague HandOfBlood says on Twitter:
A milestone for our industry: As the first female German influencer, Gnu reaches 1,000,000 subscribers! Knowing how hard she works and how she thinks about things: I wholeheartedly wish it to you, Jasmin!
HandOfBlood
YouTube Creators DE also comments on Twitter about the success:
Gnu breaks the one million subscribers as the first female gamer in Germany! She motivates other female gamers to believe in themselves and their success. YouTube is also looking forward to everyone who, like Gnu, is starting strong with their channel.
The head of Xbox marketing in Germany, Maxi Gräff, also congratulates:
How difficult it can be as a woman in gaming is also shown by the story of Becca “Aspen” Rukavina. She reached rank 1 in Overwatch, yet still receives no chance in the shooter league:
19-year-old is number 1 in Overwatch NA – has to deal with sexist nonsense
