The Ultimate Teams in Electronic Arts’ sports games like FIFA 17 generate 800 million US dollars annually. EA aims to utilize these systems in the shooters Battlefront and Battlefield as well.
The Ultimate Teams in games like FIFA, Madden, and NHL brought EA 800 million dollars in revenue in 2016. The previous year, it was still 650 million. This approach is becoming increasingly lucrative and important for EA.
After the Ultimate Team in FIFA proved to be so profitable, EA has applied it to some other sports games. However, the real opportunity lies in applying the system to other franchises.
At EA, they think a lot about how to transfer the Ultimate Team system to Battlefront and Battlefield
As CFO Blake Jorgensen states, games like Battlefield or Battlefront are similarly deep, so a similar mechanic could be added. They spend a lot of time contemplating this. It’s not for tomorrow, but something for the coming years. Soon, “a lot more of this system will be seen in Electronic Arts’ game catalog.”
Currently, it is assumed that the Battlefield series will take a break after the successful “Battlefield 1” for some time. However, a successor to Star Wars Battlefront is expected by the end of 2017. Apparently, EA wants to release a “bigger and epic Battlefront 2” in time for the movie release of Star Wars VIII – The Last Jedi . Whether there are already signs of this new “Ultimate Team” policy in Star Wars Battlefront 2 is questionable.
In “FIFA Ultimate Team” (FUT), players buy packs with real money or in-game currency, which contain players and other in-game items. With these, they can strengthen their team. These are microtransactions.
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