The Ultimate Team modes of FIFA, Madden and NHL generate around 650 million dollars for EA each year. EA’s CFO Blake Jorgensen reveals some numbers.
In the Ultimate Team mode of FIFA 16, it is possible to purchase FIFA Points through microtransactions. This allows players to open packs to quickly acquire new players and consumables. Especially during special events, such as TOTY, many microtransactions are made. This is something EA is particularly pleased about.
As reported by GamesIndustry, EA’s Chief Financial Officer Blake Jorgensen has now laid out the role of digital content for the company:
“The extra content business is worth 1.3 billion dollars a year. About half of that is our Ultimate Team business.”
So the Ultimate Team modes of FIFA, Madden and NHL generate around an annual revenue of 650 million dollars for EA. This accounts for about 30% of all digital revenues from EA. Additional revenue from extra content is generated, for example, through season passes for Star Wars Battlefront or map packs for the Battlefield series.
The Ultimate Team mode was initially introduced in the FIFA series and quickly became one of the most popular and played modes in the game. Looking back at EA’s financial reports from the past years, one can recognize a rapid growth of this mode. By now, Ultimate Team also plays an important role in Madden and NHL.
The Ultimate Team modes have roughly the same value as EA’s entire mobile business, which is also very successful and growing steadily.
Therefore, it is not surprising that Jorgensen emphasized several times how valuable the Ultimate Team has become for EA’s digital business. One can assume that we will continue to enjoy the Ultimate Team mode in these sports titles for a long time. How it will evolve remains to be seen.
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