Players fear that the price of GTA 6 will be in the three-digit range. Experts point out why this is rather unlikely.
Why is there concern that the price could be over 100 €? As development costs for AAA games have drastically increased over time, it is assumed that developers are trying to recoup these costs through the purchases of the player base. This is also the case for the upcoming Grand Theft Auto 6.
As of today, no exact price for the release of GTA 6 has been announced. Because of this, many players fear a very high price for the highly anticipated game. Therefore, the head of Take Two, the publisher of GTA 6, also spoke out and explained that they want to “offer more value than what is paid.” However, he did not mention an exact price or range.
However, this did little to calm the waters, and the debate among fans and experts regarding the price continues to this day. Experts have therefore examined the backgrounds more closely in the context of a study and believe: That GTA 6 will cost 100 € or more is rather unlikely, as developers would harm themselves with this.
Higher Price = Less Profit?
What are the results of the study? A recent study by MIDiA Research (via IGN) shows that a price of 100 € or more for GTA 6 will most likely not be realized, as Rockstar and Take Two would “leave money on the table” with that.
The researchers argue that while a too high entry price would initially increase revenue per unit sold, it would simultaneously significantly reduce the total number of copies sold and thus the player base.
According to the study, which used the Gabor-Granger method for pricing (see wirtschaftslexikon.gabler.de) and surveys of 2,000 American consumers, especially a price of $69.99 (approximately 70 €) is likely. This would maximize both the units sold and the total revenue:
“Our research suggests that GTA 6 will generate more revenue at a standard price of $69.99 than at the much-discussed $100. At a price of $100, money would actually be left on the table.”
Thus, with a market launch at a price of $69.99, about 8.6% of the adult US population would buy the game, resulting in 22.9 million copies sold and approximately $1.6 billion in revenue.
The study further shows that 60% of respondents would “definitely” or “probably” buy GTA 6 for $69.99, while only 35% would pay $99.99 for the game. About 79% would buy the game at a price of $49.99 and only 16% at a price of $149.99.
There is still a while to go until the release of GTA 6 on May 26, 2026. Until then, we can expect the official announcement of the final price and the start of pre-orders. You will likely have to wait a bit longer to see if the experts’ assessment holds true. In the meantime, a streamer on Twitch believes that GTA 6 could significantly raise prices in the AAA sector and that this is not a problem: GTA 6 could raise the prices for all AAA games: Streamer on Twitch sees no problem in it
