A quirky advertisement wants to convince us: If you are an eSports player, then you enter a world like a soft porn.
It is a quirky commercial: A lanky gamer is sitting in his DX-Racer chair playing a round of Dota 2 when an attractive female mail carrier rings his doorbell. He opens a package, puts on a virtual reality headset, and suddenly there are attractive women in revealing lingerie stretching, sipping cocktails, or lighting a fireplace together all around him. Also, he is in a villa.
The eSports player is apparently the only man in this world of supermodels in stockings.
Highlight: Even lighting a fireplace in teamwork becomes a show.
At the end, the gamer enters a dark room and meets eSports teams for CS:Go and FIFA. The message: “Be part of the team! Join us.”
What is this and why is this a commercial?
Apparently, this is a commercial for a Belarusian football club, Dynamo Brest, for an eSports tournament they are hosting. At the end of November, the FCDB Cup will take place in Minsk. A tournament in CS:Go. The winner will receive $20,000.
If in doubt, just add half-naked women!
Apparently, the football experts from Dynamo Brest did not really know how to entice viewers to an eSports tournament, and they decided to just go full on sex.
The three messages from the advertisement:
- An eSports player is characterized by wearing a VR headset and playing Dota 2, even if it’s a CS:GO tournament, because… it’s just how it is.
- Furthermore, eSports players live in a house with models who light the fireplace in underwear, because… it gets cold sometimes.
- A virtual reality headset acts like an X-ray glasses from a comic book and lets us see attractive women in underwear.
Learned something new. I will become an eSports player now.
You can read here how a big eSports tournament really goes down:
