Alienware opens its third training center for e-sports athletes and up-and-coming talents in cooperation with Team Liquid. In São Paulo, alongside the Rainbow Six Siege roster, employees will work, events will take place, and young talents will be trained.
What is it about?
- Team Liquid is one of the most successful e-sports teams in the world and has international rosters for various games.
- To best support their players, Team Liquid built the first training center in Los Angeles in collaboration with Alienware back in 2017.
- With 13 floors and approximately 3092 square meters, the new center is huge and twice the size of the other two training centers in Utrecht (Netherlands) and Los Angeles (California).
What exactly has been opened? São Paulo is now home to the third Alienware Training Facility – or simply AWTF. The building is equipped with high-performance computers from Alienware, which the team uses to train and prepare for future tournaments.
What is in the new building? The training center is huge with 13 floors. Up to 20 employees can live and work there. In addition to conference rooms, streaming rooms, and traditional offices, up to 20 employees live in the building. A private gym, Pilates studio, relaxation room, and restaurant are included. To ensure that players and staff are well taken care of, a chef also works there.
Why Brazil? The Team Liquid roster for Rainbow Six Siege primarily consists of Brazilian players. Additionally, the teams for Valorant and Fortnite are also based in Brazil, along with further staff who manage the diverse activities surrounding the team.
Moreover, Team Liquid already operates a training center with Alienware in both Europe and North America, making South America an even more attractive location. The large fan base in the country also benefits from this, as the building features an event hall and a fan area.
Several million dollars for adjustments
A building of its own? The complete renovation and adaptation of the building located in downtown São Paulo cost the team and Alienware several million dollars. Construction measures were necessary to adapt the existing building to the needs of the team. While there are many office buildings in the heart of the city, their infrastructure was not suitable for the e-sports team.
Why is it worth it? With the facilities in North America and Europe, Team Liquid has already invested in its own future, as both current players train there and young e-sports talents are coached. Thus, Team Liquid is now securing new players at three locations.
In particular, the team has further plans in Brazil: Regular events and tournaments are to be held in the center to promote the e-sports community in Brazil. Additionally, this year the Game Changers World Championship will take place in the million-city – a large, exclusive Valorant tournament.
Meanwhile, Twitch streamers are also trying their hand at establishing their own e-sports teams: Twitch streamer founds e-sport team in Valorant and buys expensive stars: ‘And how do you earn money with this now?’
