Do you remember Microsoft’s streaming platform Mixer? YouTuber DrDisRespect claims he nearly signed a deal. With him on Mixer, the platform wouldn’t have died, he says.
What’s it about? In his broadcast on YouTube, DrDisRespect spoke about the past and the streaming platform Mixer.
- Mixer was supposed to be a competitor to Twitch
- In 2019, former king of Twitch, Ninja, switched to Mixer under an exclusive contract
- Shortly after, shooter god shroud also switched to Mixer in 2019 – also under an exclusive contract
- In 2020, Microsoft closed its streaming service Mixer
- Ninja and shroud were then “free” again – both are now streaming back on Twitch
- DrDisRespect was banned on Twitch in the summer of 2020, he now streams on YouTube
“They almost had me, but it just wasn’t enough [money]”
The background: To compete in the market against the big rival TwitchTV, Mixer needed strong arguments. Therefore, they bought stars like Ninja and shroud to bring their huge community to the new site and its ecosystem. But the plan didn’t work out.
In April 2020, TwitchTV could grow by a whopping 100% in viewed hours compared to the previous year. Mixer, on the other hand, stagnated with a growth of 0.2%. While Twitch, YouTube Gaming, and Facebook Gaming grew, not much was going on at Mixer. Despite their bought stars.
This is what DrDisRespect says: In his stream on Wednesday, January 5, Guy “DrDisRespect” Beahm spoke about the closure of Mixer.
“How did Mixer go down? They were literally like Twitch, the same. And they had shroud and Ninja over there. They almost had me, but it just wasn’t enough [money].” Then he continues and explains:
“I’m about to make a statement. If we had gone to Mixer, champs, and I’m talking about you, the Champions Club and the Two-Time, Mixer would still be around. I’m telling you. If we had gone to Mixer, then it would have been Twitch against Mixer.”
You can see the excerpt from his stream in the following tweet:
On YouTube, DrDisRespect’s channel has 3.69 million subscribers. Since he started streaming on YouTube Gaming after his Twitch ban, the streamer has managed to build a community there. He could have probably brought that community to Mixer as well.
One of the major problems with Mixer was that, while they could secure big names with exclusive contracts, the communities didn’t want to completely leave Twitch.
DrDisRespect is confident that his followers would have followed him not only to YouTube but also to Mixer, and that could have saved the platform.
Ninja explains why Twitch competitor Mixer failed and why he celebrated the end
