Blizzard’s new game, Diablo Immortal, is receiving terrible player reviews on Metacritic and provoking many negative reactions, especially for its Pay2Win mechanics. However, early reports indicate that the game has already made more than 10 million USD in revenue within a few days. And that doesn’t even include the PC version and revenues from China.
This is the negative reaction to Diablo Immortal:
- The developer Blizzard launched its mobile game Diablo Immortal on June 1. The game was originally presented at the BlizzCon 2018 under unusual circumstances
- The discussion in the gaming world about the game is predominantly negative: On Metacritic, the game received 62% from reviewers on PC and 75% for iOS, but a disastrous 5% from users. Especially Pay2Win discussions overshadow the reception of the game.
- Nevertheless, the game seems to be a financial success for Blizzard.
How much money has Diablo Immortal already earned? There are initial figures about the sales. It should be noted that the numbers relate to the two mobile versions (iOS, Android) and apparently do not include China. It is assumed that China will be an important market for Diablo Immortal:
- Diablo Immortal earned 793,678 USD in the first 24 hours
- On June 6, after 5 days, it was already 6.3 million USD
- Currently, the game has already exceeded 10 million USD in revenue, reports the site appmagic
So it seems: The negative press does not seem to lead to a drop in revenue after a few days, they remain consistently high, if anything, they are rising.
We show you the 6 classes from Diablo Immortal – in our tier list for Diablo Immortal you can see who is currently in the lead:
Every 12th Euro earned by Diablo Immortal comes from Germany
Where does the game make money? The revenue on mobile is distributed as follows (via appmagic):
- 46% USA
- 19% South Korea
- 8% Japan
- 6% Germany
- 3% Canada
- 18% Others
China does not seem to be included in the numbers yet.
Giant revenue with €1 microtransactions
What is sold the most? According to data from Sensortower, the small microtransactions are mainly purchased in the App Store (iOS). The top 3 purchases are:
- Beginner’s Pack for €0.99
- Empowered Battle Pass €4.99
- Fund: Breach of the Mad King €0.99
In 10th place comes a real blockbuster: ‘Pack with 1650 Eternal Orbs’ – €24.99
South Korea has the highest interest in the world for Diablo Immortal
Where is the game particularly popular? According to the website Google Trends, Diablo Immortal is especially popular in South Korea: About 3 times more popular than in Germany.
On the South Korean gaming site Inven, the exact same discussions about Diablo Immortal are taking place in the comments as in Germany: It’s about Pay2Win, that you can also have fun without it and that some are indifferent to the game – they are waiting for Diablo 4.
In South Korea, the game is so popular that Blizzard is holding special promotional events. They are teaming up with Burger King, for example:
Diablo Immortal is more popular in Germany than in the USA, where so much money comes from. The Germans seem to have a weakness for Diablo.
Blizzard says: Number 1 in downloads
How are the downloads going? In the first 48 hours, Diablo Immortal was the number one in the store on Google – Blizzard then reported it was also number one in the Apple App Store.
According to appmagic, the game is already said to have achieved over 5 million downloads at this point.
In Germany, Diablo Immortal remains number one in the App Store among games.
In the USA, Diablo Immortal had already fallen to 2nd place on June 8 and is now at 4. It seems the hype is diminishing, perhaps due to the negative reactions.
