The German gamigo group has taken over an English news site.
The gamigo AG, headquartered in Hamburg, has recently merged with the publisher Aeria Games. Now, they announce their next move: gamigo has taken over the online portal MMOGames.com.
The English-language website was established in 2007 and has about 800,000 page views per month, says gamigo in a statement on their homepage, which is also available in German.
gamigo aims to focus on emphasizing the monetization of the MMOGames site. The editorial team will continue to provide news, reviews, and background articles.
By integrating the portal, the gamigo group believes it can achieve various synergy effects, especially regarding marketing. Here, they have additional initiatives in the pipeline. Through its subsidiary “adspree,” gamigo wants to intensify influencer marketing, develop new campaigns, and increase the effectiveness of “User Acquisition,” i.e., acquiring new players. In cooperation with ProsiebenSat1, adspree intends to create attractive advertising packages from online and TV spaces in the gaming segment.
MMOGames is seen as “an important addition to the portal portfolio.”
US MMO site wonders if there will be problems with the journalistic integrity of their colleagues
On the US site Massivelyop, which reports on the purchase, they wish their colleagues all the best, but wonder if such a move might restrict the journalistic integrity and freedom of MMOGames.com.
The gamigo group also includes the Berlin publisher Aeria Games. They offer MMOs such as Echo of Soul, Aura Kingdom, Twin Saga, and soon the new Korean MMORPG Bless. MMOGames has previously reported on all these games and will likely continue to do so.
In this context, also interesting:
gamigo AG and Aeria Games merge – New “Player” in the online gaming business
