The MMO shooter Destiny seems to have produced a new YouTube star. 2017 is marked by a sarcastic Australian. He is a kind of “Destiny YouTuber 2.0.”
The majority of Destiny YouTubers grew their channels during the peak of Destiny:
- MoreConsole saw a surge with about 30,000 monthly subscribers at the end of 2014, when Destiny started.
- Datto significantly increased his numbers around The Taken King, from September 2015, adding between 40,000 and 60,000 subscribers monthly.
But for both major Destiny YouTubers, from 2016 on, when Destiny started to lose steam, growth was relatively normal, with few exceptions.
- Completely different is YouTuber “Th3Jez”, who increased significantly in 2017. Since April 2017, his channel has been growing by 10,000 to 20,000 subscribers monthly.
Bungie Interview with the Australian shooting star
A community interview at Bungie may have helped. In March 2017, Th3Jez talked about what inspired him to start YouTube. More Console had said: “To be successful on YouTube, create great content and put your personality in it.” This inspired Th3Jez to create his own content.
And two years later, he was able to tell this story to MoreConsole himself, in an outdoor jacuzzi in the midst of a pine forest in America while visiting the Bungie studio.
He was especially inspired by Gothalion and Professor Broman, who created a friendly atmosphere in their channels, thus forming one of the best gaming communities in the world.
With normal content there were many views, with sarcasm the subscriptions
Th3Jez engages his community mainly with satirical and witty videos. With his seemingly emotionless, robotic voice, he delivers lines that are full of self-irony and damn clever.
Th3Jez had his first successes with relatively “normal” Destiny content, which were already humorously constructed. By the end of 2016, first videos about particularly good weapons or guides to jump puzzles had strong view counts, ranging from 200,000 to 300,000 video views.
During that time, his channel did not grow that strongly yet. People watched the videos, but did not necessarily subscribe to Th3Jez.
This changed with the format “in a nutshell”.
With an “In a nutshell” about the Iron Banner, his big success story began in April 2017 . These videos went through the roof and are likely behind the growth spurt that is still ongoing.
In his format “in a nutshell”, Th3Jez investigates the newest strike of Destiny 2.
It begins with: “You must have randomly clicked on the video. But that doesn’t bother me, because the growing viewer count is one of the few things in my life that still brings me joy. I am dead inside. That’s from playing too much Destiny.”
One can be curious to see how the international and national YouTube scene around Destiny changes with Destiny 2 and the beta. With Destiny 2, Th3Jez (143,000 subscribers) could quickly catch up to MoreConsole (746,000 subscribers) and Datto (679,000 subscribers). But that is still a long way to go.
A German YouTuber about Destiny is introduced in this article:
Destiny YouTube: Venero TV – The most hunted man in the galaxy
