In the MMO shooter Destiny , fan pages and YouTube channels surged in the first year. The current content drought is hard on them.
In 2015, English-speaking fan sites like Planet Destiny, the YouTuber Datto, and MoreConsole greatly benefited from the rise of Destiny. Subscription numbers and views skyrocketed over the year, page views went up, and surely so did the revenue. The peak for most was the release of “Taken King” last September and the weeks that followed. Now, there hasn’t been anything really new in the world of Destiny for several months, and the content creators, the companions of Destiny, notice this.
Datto, one of the most well-known YouTubers, laments on Twitter, “Is anyone else having so many problems delivering content, or is it just me?”
Can I get a Destiny YTer check in: anyone else stressing the hell out about making content or is it just me?
— Datto (@DattosDestiny) January 13, 2016
And the cream of the crop of the Destiny fandom groans along: “No, we feel the same.”
- The exotic specialist aWryShark, who discusses exotic items for Planet Destiny, says: “Well, right now everything over 500 words feels like a root canal at the dentist.”
- Mr. Fruit, another popular Destiny YouTuber, advises: “The more obscure, the better.”
- YouTuber Wiizite says: “That’s why I started covering other games months ago.”
- Holtzman, one of the key people at Planet Destiny, and YouTuber My Name is Biff grumble: “No, it’s not just you.”
Others complain that revenue has been suffering greatly lately. YouTuber MoreConsole summarizes the mood: “So, right now every Destiny YouTuber is totally screwed.”
@DattosDestiny Nope, I think pretty much every Destiny youtuber is totes fucked at the mo.
— Destiny & Halo (@MoreConsole) January 13, 2016
It seems that dark times prevail at the moment for those who became popular with Destiny. Datto’s response to the current content drought will likely resonate with many players: “Right now I’m just waiting for the Division beta to finally start.”
As players, one can and should just play something else during a boring phase. However, when you’re professionally tied to a game, the situation is not so simple. Not all “normal players” are likely to feel sympathy for the YouTubers either.
