Before the big reveal, the central promo image has already been leaked for Destiny .
On the sidelines of E3, Chris Barrett, the head of “Rise of Iron”, made a statement about how he feels when important information gets leaked.
Barrett has mixed feelings: “It’s always a bit of a shock when things get leaked, but on the other hand, it’s really great to see how excited the fans are when they see the leak. It would be worse if no one cared.”
Other developers have a similar view on leaks. The narrative lead of CoD: Infinite Warfare sees it more critically, believing leaks are a “disservice to the fans.” They place great importance on what they show to the fans and when. Because hyping people up until the moment they can actually play it is part of the whole phenomenon, part of the experience.
Harvey Smith, the man behind Dishonored 2, takes it with a shrug. Leaks are okay; ultimately, they are insider things. How many people really see the leak compared to the millions who see a gameplay trailer?
What do you think about leaks? Do they ruin the “right” moment? Or are they themselves part of the “hype” culture?
