The MMO shooter Destiny is planning a promotion with the energy drink manufacturer Red Bull. The survival MMO Dying Light, on the other hand, advises to drink water.
It doesn’t take much imagination to understand the joke that Dying Light posted on Twitter as a jab at the collaboration between Destiny and Red Bull. There will soon be codes under the tabs of Red Bull cans that players can redeem for bonus XP or a special adventure.
We’re jumping on the latest trend in gaming, tweeted the survival game Dying Light happily yesterday evening under the hashtag #DrinkforDLC. The picture shows: a glass of water and two “DLC” items.
We’re jumping on the latest trend in game marketing! #DrinkRightDyingLight > #DrinkForDLC pic.twitter.com/DQHr6MRFwi
— Dying Light (@DyingLightGame) June 24, 2015
On one hand, “a glass of water” – that’s vegan, costs almost nothing, is delicious and good for your health. The second DLC item is a special weapon code, which winks at anyone who takes a photo with a glass of water and posts it on Twitter. Some users have already taken advantage of the offer:
#DrinkRightDyingLight @DyingLightGame Gotta remember the golden rule, too! #WhenInDoubtPinkyOut pic.twitter.com/bCAhBlnqy7
— Deejay The Truth (@DeejayKnight) June 24, 2015
@DyingLightGame #DrinkRightDyingLight Not sure if the water was clean….oh well tasted good to me pic.twitter.com/QQ7EzH445n
— Bigbuddahsmoker (@bigsmokerbuddah) June 24, 2015
Me and my wife 😀 ❤️❤️❤️ WE LOVE YOUR GAME ❤️❤️❤️ @DyingLightGame #DrinkRightDyingLight pic.twitter.com/8Ao4TycyG5
— Mabe Gewell (@MabeGewell) June 24, 2015
Dying Light has also made fun of Destiny and the loot cave in the game. For a game by a rather small team, it can be a good opportunity to gain publicity when starting such campaigns, a kind of “hitchhiking strategy.”
By the way: Have you already heard our new slogan: We love to entertain you …my MMO! – Well, it was worth a try.
