In the MMO shooter Destiny a handful of harmless tweets have spread wild rumors.
Bungie’s Twitter account has 1.3 million followers – so one should probably be a bit more careful about what they do. Bungie realized this yesterday. Currently, there is still an information drought, but it is known that new information is expected soon. And the community is hungry for revelations, surprises, and something new.
In this situation, Bungie cheerfully tweeted the well-known streamer Leah, asking if she was planning to have a raid tomorrow. To an uninvolved outsider, it sounded a bit like a pick-up line.
Wanna play a Raid with us? https://t.co/5AMNmQRwOD
— Bungie (@Bungie) January 19, 2016
To the ears of some fans, however, it sounded very different! Like something they had to investigate. A hidden message. Some fans immediately started to speculate: Oh God! New raid confirmed! Surely Bungie would surprise everyone with a live stream showcasing a new raid to tackle the content drought. Or – the second best option – Bungie would fill an old raid with new content. Both high on the fans’ wish lists.
The streamer, regarding all the attention to the “rumors”: “Take off the aluminum hats. I know nothing.”
Community Manager DeeJ later calmed the situation: “We are going to King’s Fall. Everyone stay calm.”
It’s a Raid. King’s Fall. Be cool. https://t.co/rcfA3n6rPZ
— DeeJ (@DeeJ_BNG) January 20, 2016
Instead of promoting a stream and supporting the community, they received significantly more attention than planned, all because they scheduled the community event around the time when fans also expected new information.
The previously excited fans clearly blame Bungie. “This happens when nothing new comes for so long,” one reads somewhat sarcastically.
Admittedly, louder than the “They are announcing a new raid” cries were ugly accusations aimed at the streamer following Bungie’s tweet. Why she is allowed to raid with Bungie, she is just a girl and looks pretty, she can’t play.
The streamer also responded to this: There are wonderful communities out there, but there are also a lot of sexist assholes with opinions that no one cares about. It could be an entertaining stream. The raid attempt starts at 7:00 PM. Community Manager Cozmo from Bungie will raid with Leah and Martin Doherty from the band Chvrches. You can follow the stream here.
