Destiny 2: Head of Activision Blizzard was against the investment of $100,000,000 in Bungie

A new report from the New York Times discusses a massive investment by NetEase in Bungie of over 100 million US dollars. However, Activision’s CEO Bobby Kotick did not like the investment in the developers of Destiny 2 and spoke out against it.

What is the problem of the companies? The Chinese company NetEase and Activision Blizzard had a falling out and separated ways in early 2023. This led to Blizzard’s games being taken offline in China. The anger of the Chinese company was so great that they smashed an orc statue from Blizzard to pieces.

Despite the time that has passed since the separation, new information is still being released to clarify why the two companies have grown apart. A report from the New York Times (via nytimes.com) now discusses why NetEase did not have a good relationship with Bobby Kotick, the CEO of Activision.

NetEase wanted to invest in Bungie, but Kotick was against it

One reason why NetEase did not have a good relationship with Bobby Kotick: One unknown case reported by the New York Times was an investment that NetEase made in Bungie. It involved a huge sum of 100 million dollars that NetEase provided to Bungie in 2018. At that time, the developers behind Destiny 2 were still under Activision’s wing, until they also separated ways in 2019.

Despite the large amount, Bobby Kotick spoke out against this investment and was dissatisfied with it. According to him, Bungie was already behind schedule in developing new content for Destiny 2. The money would only distract the developers further.

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What is Bungie doing in 2023? The developers also parted ways with Activision in 2019. Since then, Bungie has been making its own way and has released DLCs and seasons. However, in early 2022, the studio was acquired by Sony for 3.2 billion euros. The reason was that Bungie can create very strong and immersive games that have no end. Together with Sony’s resources, the goal is now to explore new avenues outside of Destiny 2 and create additional titles.

What do you think of Bobby Kotick’s reaction? Do you find it unjustified and extreme that Bungie was treated this way? We would love to hear your opinion in the comments!

Here we show you everything about Sony’s acquisition concerning Bungie: Destiny 2: Sony buys Bungie for 3.2 billion euros