At Destiny 2, Bungie has announced the end of their partnership with publisher Activision Blizzard. They are currently in the process of taking over the rights to the “Destiny” brand from Activision.
This is the announcement: Bungie thanks Activision Blizzard for 8 years of collaboration. However, in the future they will independently continue the “Destiny” brand.
The transition process is now underway, but still in its early stages. Both Bungie and Activision are willing to make this handover as smooth as possible.
Bungie will now publish Destiny independently, while Activision will focus more on their own brands in the future.
This is how Bungie justifies it: Bungie reveals very little in the statement. They only say that in 2010, at the beginning of the partnership, the gaming landscape was different.
At that time, they wanted to have a partner they could trust as an “independent studio” bringing a new experience. They had a vision for Destiny that they believed in, but to launch such a big game, they needed the support of an established partner.
With Activision, they built something remarkable. But now they seem ready to move on independently.
This is how it will continue: Bungie says they learned and listened with Forsaken and have started to understand what players expect from a “great Destiny experience”.
Bungie assures players: More is on the way. They believe in the limitless possibilities and potential of Destiny. New adventures and new worlds filled with mysteries, adventures, and hope lie ahead of them.
Supposedly, Bungie employees popped champagne corks
What rumors say about the separation: According to the site Kotaku, the decision was reportedly announced at a “team meeting” at Bungie. The meeting took place almost concurrently with the announcement of the news.
There were reportedly “champagne corks” popping and employees cheered. Kotaku cites an anonymous person who was said to be at the meeting.
It is said that there had been long-standing tensions between Activision and Bungie. Activision insisted on an annual release of new content: Either a new Destiny game or a full expansion should be released every autumn.
Destiny 2 remains on Battle.net on PC
What will happen with Battle.net? On PC, Destiny 2 runs only through the Battle.net launcher from Activision Blizzard.
Blizzard’s customer support has already tweeted that Destiny 2 will continue to run through Battle.net.
This is the backstory:
- In November, there was a small reprimand for Destiny 2 in Activision Blizzard’s financial report: The numbers were not as strong as hoped. It was said that Destiny 2 remained below expectations with Forsaken.
- One of the game directors of Destiny, Luke Smith, then stated that Bungie is very proud of Forsaken and not disappointed. Smith emphasized the focus on “core gamers.” At the launch of Destiny 2, the game was criticized for being too catered to “casual players.”
- Furthermore, in June 2018 it became known that Bungie had entered into a partnership with the Chinese company NetEase. They are presumably developing a new “non-Destiny” game together.
- Recently, there have been many reports that Activision Blizzard has implemented austerity measures. Additionally, executives have left the company.
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