The biggest MMORPG streamer on Twitch is Asmongold. He has received an attractive offer. He has been offered over $300,000 to showcase a game. He does not say which one. But fans suspect: It is the mobile game Raid: Shadow Legends. For them, the WoW streamer is apparently the ideal multiplier.
What kind of offer is that? Asmongold explained in a WoW stream how attractive it is to accept a “bounty” on Twitch. In these bounties, Twitch provides their streamers with suitable “sponsored streams”: Twitch acts as an intermediary when companies are looking for a suitable influencer to run advertising streams.
A sponsored stream usually goes like this:
- A streamer plays a game that he probably wouldn’t normally play and highlights the good aspects of the game.
- He must adhere to certain agreements that were made beforehand.
- The streams are marked with “#Ad”
Asmongold says: These bounties would significantly increase once word gets out about how much money can be made.
As an example of how much money an influencer can make with advertising streams, he says: A company offered him over $300,000 to play a game for a day.
He has not accepted the offer – not yet. But he might do so.
Fans believe: Mysterious game is “Raid: Shadow Legends”
What game are we talking about? Asmongold does not name the game himself. However, many in the chat are shouting “Raid: Shadow Legends.”
It is a free-to-play mobile game for iOS, Android, and PC. It is a gacha game like the new Genshin Impact. Players collect and strengthen heroes. Even Wikipedia mentions: The game is criticized for its “aggressive monetization model.” Translated, that means it relies on pay-to-win and creates a high risk of addiction.
Raid: Shadow Legends is known for being omnipresent in commercials and seeking deals with influencers. In many YouTube videos that are actually about something else, the YouTuber suddenly says: People should definitely play Raid: Shadow Legends, it’s awesome.
As an MMORPG streamer, one can apparently get rich on Twitch
Why is Asmongold being offered so much? It makes sense that the $300,000 is offered specifically to Asmongold:
- Asmongold is the biggest MMORPG streamer on Twitch. He has 1.7 million followers and streams to an average of 50,000 viewers. He represents WoW streams like hardly anyone else. Asmongold considers himself the ultimate “WoW Nerd”
- MMORPG players seem to be the ideal target audience for mobile hero-collecting games: They fulfill the same needs as MMORPGs do. You grind for a long time, work your way up to goals, collect something, and improve your account daily.
- Apparently, MMORPG players are valuable customers for mobile games: Asmongold has the reach and authenticity to connect with many of them. The calculation is likely that a game earns amount X with each new customer, and Asmongold offers the prospect of acquiring number Y of new customers, so the payment can be adjusted accordingly.
However, whether such a stream really works is another question. During a promotional stream for a new game, the streamer summit1g had a stream go out of control. The fans found Marvel’s Avengers simply lame.
Gacha games have become a big topic in mainstream gaming in recent weeks as Genshin Impact has made such waves. Because in the games, one can sink a lot of money.
A YouTuber recently said he spends so much money to keep viewers from becoming addicted and falling into the hole he once fell into:
YouTuber spends a lot of money on Genshin Impact to show you how stupid it is.
