Company offers Fortnite in the real world – children are the target audience

Company offers Fortnite in the real world – children are the target audience

A company now offers Fortnite: Battle Royale in the real world. Friends can hunt each other outdoors, just like in the video game. Thanks to laser tag, they can shoot each other in the field. It seems to be especially popular among children.

Where is it? A laser tag company in Leicester, UK offers the service. On an area of about two football fields (24,281 square meters), the company has recreated the combat arena from Fortnite.

This is laser tag: In laser tag, players shoot each other with infrared signal emitters and wear laser tag vests with sensors. The sensors indicate when a player is hit by an infrared signal. In principle, it is like paintball, just without getting covered in paint.

Here, laser tag is probably best known through the series “How I Met Your Mother.”

BR-Leicester-Welcome

Laser tag for the little ones in Fortnite costumes

Where do you play? Players can compete alone, in pairs, or in teams. Parents are advised to relax in the “refreshment zone” during the game. Cold and hot drinks, as well as snacks, will be provided. There is a souvenir shop, and the restrooms are nearby.

The company has set up four zones: Lucky Landing, Pleasant Park, Tilted Towers, and Greasy Grove. Retail Row in the center of the map serves as a relaxation oasis.

The names come from the “real” Fortnite map.

BR-Leicester

Cover is available: There are some fences and ramps in the zones that can serve as cover. There are also barrels and walls.

How does it work? According to the website’s FAQ, players arrive and receive a briefing mainly about safety and equipment. A round is said to last about 45 minutes and involves traversing three gameplay zones in the Fortnite arena.

Children seem to be the target audience

How much does it cost? Tickets cost £15, which is about €16.84. It guarantees participation for one slot.

Children and their parents seem to be the target audience: As shown in this private video, the offering seems to be particularly well received by children. They and their parents appear to be the clearly targeted audience that is likely to be well reached.

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Fortnite is well known for appealing particularly to children, although the game is actually rated from 16 years by the USK. At Fortnite in Leicester, the minimum age for participants is considered appropriate at 6 years. However, those under 9 should be accompanied by a parent.

A survey in the UK showed that many parents do not consider the age recommendation for video games to be very important.

More on the topic
Fortnite: Age ratings for video games don’t matter to 86% of parents in the UK
von Schuhmann

Is it legal? Whether Epic is pleased with the fact that a laser tag company uses a Fortnite skin for its offering is unknown. However, it can probably be doubted.

Fortnite is currently so big that many want a piece of the pie. In this context, Epic is accused of not taking copyright seriously.

We got the pictures from the Facebook page of Battle Royale Leicester – there’s also a promo video that shows everything.

Source(s): foreverfortnite
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