In the upcoming shooter Call of Duty: Infinite Warfare, the reveal trailer is still mercilessly receiving poor ratings.
Yesterday, we reported that the SF trailer of Infinite Warfare is racking up a massive number of dislikes on YouTube. In the comments, fans are outraged about the space setting, expecting something “more grounded” from Call of Duty. Also, the graphics of the shown footage seem to not convince many users.
Meanwhile, over 440,000 users have given a thumbs down, while nearly 200,000 have left a positive rating. This “mass dislike campaign” has taken on unimaginable proportions, with one user already referring to it as “Call of Duty: Infinite Dislikes” and receiving praise and agreement from many.
Now, the publisher Activision has commented on this case, emphasizing that one can draw positives from the many dislikes.
Activision Sees Positives in the Mass Dislikes for Infinite Warfare
During a conference with investors and analysts, Activision addressed the enormous number of dislikes for the reveal trailer of CoD: Infinite Warfare. As Eric Hirshberg, CEO of Activision Publishing, pointed out, one must love this passion of gamers.
This is an industry like no other, and a fan base like no other, and we love that our fans treat this franchise like their own and have such strong opinions about it. There are not many entertainment franchises on Earth that can generate such passion as Call of Duty. That’s a good thing.
According to Hirshberg, the “Modern Warfare” remastered version was made for nostalgic fans who love the “boots-on-the-ground” style. Call of Duty also has millions of people in the community who want to experience new, innovative things every year, and Infinite Warfare delivers just that. To avoid splitting the community, Activision will therefore deliver both in a bundle this year.
Hirshberg is also not worried that this year’s Call of Duty could be a failure. The “likes per view” are the highest a CoD has ever had for a new reveal trailer.
He finally refers to past events: Black Ops II was the first in the CoD series to lead us into the future, which at that time also led to most dislikes for a CoD reveal trailer. After that, it became their most successful game ever. Hirshberg about this:
What we know for sure: If we had only ever done what worked in the past, and had never taken creative risks, this franchise would not exist.
One should only worry about the day when they stop trying new things.
Here you can find the article in which we report on the mass dislike campaign for Infinite Warfare.
