There are new details about the release of GTA 6 and the Take-Two CEO personally reveals when we can expect the release and trailer 3.
When is GTA 6 coming out? GTA publisher Take-Two released new information regarding the release of the open-world action game on the evening of February third. This took place during the earnings call, where Take-Two shareholders receive quarterly updates on the company’s status.
On this occasion, Take-Two CEO Strauss Zelnick confirmed the release for November 19, 2026. There was no mention of another delay in the financial report. Instead, the developers revealed when we can expect trailer 3.
You can watch the first trailer for GTA 6 here:
Marketing in warm summer
When will trailer 3 be released? In the financial report, the developers also talked about the upcoming marketing campaign for GTA 6. This will not start anytime soon, but rather in the summer. This could be because the sunny Miami can be sold better when it is not rainy and cold outside.
Accordingly, the next trailer, number 3, is also expected only in the summer. It could serve as the starting signal for the advertising campaign before they also promote gameplay and features.
Take-Two shares as much hope in the title as the fans do. 2027 is expected to be a record year for revenue through the sales of GTA 6. However, whether this is already an indication of the release of the PC version remains open.
What else did the CEO reveal? In an interview with gamesindustry.biz, Take-Two Interactive CEO Strauss Zelnick spoke about the use of AI in GTA 6. He explained that they have always used machine learning and AI in Take-Two’s products.
However, it is also clear that AI will never be involved in the creative processes of games, especially GTA 6. The company has long used AI to make processes more efficient, and not to create worlds.
„[…] We have actually always been leaders in this area and currently have hundreds of pilot projects and implementations throughout our company, including our studios. And we are already seeing examples of how generative AI tools lead to cost and time savings. […]
Nevertheless, I do not believe that tools alone can create great entertainment offerings. No, there is no indication that this is the case, and it will not be the case in the future. Specifically regarding GTA 6, generative AI plays no role in what Rockstar Games is developing. Their worlds are handcrafted. That is what sets them apart. They are built from the ground up, building by building, street by street, neighborhood by neighborhood. They are not procedurally generated; they should not be. That is what makes great entertainment.”
Take-Two Interactive CEO Strauss Zelnick in an interview with gamesindustry.biz
When exactly Take-Two will launch the marketing campaign and whether this will happen with trailer 3 as a trigger remains open. Before the summer, however, fans should first lower their expectations for the release of new material for GTA 6. Not only does Take-Two want a good open world: Blizzard is reportedly working on its own GTA and a job posting reveals the first details
