Activision has announced the new quarterly results for Blizzard games – and it reads relatively successful.
WoW accounts for less than 50% of total revenue
At regular intervals, Activision publishes various numbers and facts about its current video games. Since Blizzard is also part of the huge corporation, some words have also been lost about Hearthstone, World of Warcraft, and all the other titles – and they read extremely positively.
Although exact player numbers for World of Warcraft are no longer published – the last count was 5.5 million players in Q3 2015. Nevertheless, they speak of “growth” compared to last month. What this specifically means, however, is not answered.
Interestingly, more than half of Blizzard’s revenue comes from sources other than World of Warcraft for the first time – whether this means that WoW has lost even more players or that the other games have gained significantly remains open to interpretation. In connection with the “growth” of WoW, the latter option is probably more likely.
The charity pet Glowing Paws raised 7 million US dollars for the Make-a-Wish Foundation.
Especially Hearthstone seems to be doing wonderfully. With more than 40 million registered accounts, the card game scored points last year. Sales of the latest expansion “The League of Explorers” were also good, selling 20% more in the first 6 weeks than the previous adventure “Blackrock Mountain”.
For the closed beta of Overwatch, 8 million players signed up, and Diablo 3 managed to shine well even years after its release thanks to a “strong community” and its launch in China in 2015.
Overall, however, Activision has slightly fallen short of expectations. Analysts had previously estimated revenue at 2.2 billion dollars, Activision itself at 2.15 billion. In reality, however, it was “only” 2.12 billion dollars in revenue.
