Even though there was initially a lot of criticism about Diablo Immortal, Activision Blizzard wants to stick to the strategy of releasing more mobile games. We are only just seeing the beginning.
What does Activision Blizzard’s strategy look like? Diablo Immortal received significant criticism upon its announcement at BlizzCon 2018. However, the release of Call of Duty Mobile has shown that mobile adaptations of well-known brands can be very well received by players and therefore are a good idea.
Therefore, the company wants to continue with the strategy and release more mobile games for well-known brands in the future.
Activision Blizzard wants to release more mobile games
What exactly did Activision Blizzard mean? In a conference call with investors, CFO Dennis Durkin explained that we will see many more such products.
CoD Mobile has made a strong start, but we are only scratching the surface of what we can do with the brand on mobile devices.
Dennis Durkin, CFO of Activision Blizzard
According to him, the driving force behind this is the community. Players want to have the company’s titles on more platforms.
This applies to many other brands of ours as well. We recognize that our players want more ways to interact with their favorite brand, whether on mobile or other platforms, and offering them authentic and profound gaming experiences on new platforms can lead to higher engagement.
Dennis Durkin, CFO of Activision Blizzard
What does this have to do with Diablo? When Diablo Immortal was announced at BlizzCon 2018, it received a lot of criticism and it seemed that players would reject mobile games based on well-known brands. However, according to Activision Blizzard, this is not the case. Therefore, the company sees Diablo Immortal essentially as a good idea and the beginning of what can happen in the future with the brands in the mobile sector.
It’s not just about Diablo, it’s about all of our brands. Our teams see opportunities to expand reach and engagement, as well as what players invest, more than ever before across our brands.
Dennis Durkin, CFO of Activision Blizzard
Blizzard believes that the strategy will work and uses CoD as an example again:
The early successes of Call of Duty: Mobile provide evidence of how the brand strategy really works. And this certainly applies to many other brands we have.
Dennis Durkin, CFO of Activision Blizzard
What we are currently experiencing with CoD Mobile and Diablo Immortal is just the beginning of Activision Blizzard’s mobile strategy.
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