The game principle of Diablo IV is old. Apparently, they want to appeal to nostalgia and bring out the Buffy actress you know from the 2000s.
That Diablo IV tries to bring back the high of times long past is evident not only in the game itself but also in the accompanying advertising campaigns. Time and again, they rely on big stars to promote the game or actions in it. After Megan Fox, they have now brought out a very different demon slayer from the closet: Sarah Michelle Gellar.
Who is Sarah Michelle Gellar? Younger readers probably hardly know Sarah Michelle Gellar, but anyone who was a fan of series around the turn of the millennium surely came across “Buffy – The Vampire Slayer.” The series constantly walks the tightrope between cult and trashy and still has many fans today. If you are too young for this and have never heard of it, ask your parents; it might bring back some of their youthful years.
What’s it about? Blizzard is holding a small competition. Fittingly for the “Season of Blood” currently taking place in Diablo IV, they have enlisted the former vampire slayer. Players can send the expert gameplay materials demonstrating their “best hunting skills” – whether you rely on “garlic or other unconventional talents” is up to you.
Why is Blizzard doing this? Blizzard seems to be increasingly relying on well-known celebrities with its marketing strategy – even now, several months after the release of Diablo IV. This is rather unusual, as marketing campaigns typically end shortly after the release of a game.
It seems clear, however, that they want to appeal to nostalgia with the actress from Buffy – the same nostalgia that Diablo I and Diablo II evoke – as they also came out around the turn of the millennium.
Since Gellar will choose the winners herself, you can also check off “Buffy personally watched me play Diablo” from your list of great life goals afterward. Because not many can claim that.
