Call of Duty: Black Ops 4 is the best-selling console franchise of the past year. However, the title apparently fell short of the expectations of the publisher Activision.
This is what Activision says about the numbers of Black Ops 4: Recently, Activision Blizzard held its quarterly report. During the so-called Earnings Call for investors, business figures are published and the performance as well as the future of the product portfolio is discussed.
It was mentioned that the current “Call of Duty” title Black Ops 4 had a strong fourth quarter. However, despite the good numbers, Activision expected more – especially in the second half of Q4. Black Ops 4 apparently did not generate as much revenue as originally hoped.
Overall, Activision Blizzard reportedly achieved the best results in the company’s history in 2018, but did not meet its own financial expectations.
This is how Black Ops 4 performed: Activision highlights that Call of Duty was still the world’s best-selling franchise of the year on consoles – as it has been in 9 of the last 10 years.
In the last quarter, they surpassed the predecessor Black Ops 3 in terms of units sold. Additionally, the units sold on PC more than tripled. Sales of seasonal content were also promising, according to the publisher.
This is what happens next with Call of Duty: Despite the layoff of nearly 800 employees, they will increase the development teams around the strongest franchise by about 20% during 2019, according to Activision. In other areas like publishing and eSports, staff will be reduced.
In the same context, they have already revealed first details about the new Call of Duty for 2019. The upcoming title from Infinity Ward is supposed to feature a single-player campaign again and connect to one of the franchise’s most important stories.
