EA assures investors that it has learned from the mistakes of Star Wars Battlefront 2. With the new shooter Battlefield V, it aims not to repeat these mistakes, but to start with a new plan based on the errors of the past.
Who is speaking? The CFO of EA, Blake Jorgensen, and the EA CEO, Andrew Wilson, spoke at an investors’ conference about Battlefield V. Their audience was therefore not players, but investors and analysts.
“Problems with Monetization and Progress”
How did it go with Star Wars Battlefront 2? The idea behind Battlefront 2 was to deliver a large, functional game at launch that would engage players long-term. To achieve this, new content was to be regularly added.
However, there were issues with the progression system and monetization in Battlefront 2, the company admits to investors.
This is what is meant: These “problems” describe a huge backlash that hit Electronic Arts. The game’s progression was tied to a kind of loot box, which could also be earned in-game. However, the temptation to reach for the wallet was great, throwing money at the loot boxes until the desired content was obtained.
We have learned from this: EA states that it has learned from this experience and repaired the systems. For Battlefield V, they promise a “new progression system.”
EA has a Plan
What is planned for Battlefield V? At the launch of Battlefield V, a spectacular game is supposed to be released with all features. This includes:
- a single-player
- traditional multiplayer modes
- and innovative new multiplayer ideas, such as a battle royale mode that will come over time
Long-term plan: The goal is for Battlefield V to launch big, deep, and with all features, keeping players engaged over many months and years. They have a long-term plan to deliver content and additional game modes.
The key messages to investors regarding Battlefield V
What is behind this? The idea here is to assure investors of some key messages. These include:
- the situation with Battlefront 2 was a setback, but we emerged even stronger
- Battlefield V will be great at launch and sell strongly
- Battlefield V will generate revenue for months – like a kind of games-as-a-service
- and we are on the pulse of the time. We are already aware of trends like battle royale and respond accordingly
Battlefield V will be released on October 19 for PS4, Xbox One, and PC. Here you can pre-order Battlefield V on Amazon.
