Just before the EA Play event, Electronic Arts heats things up with a new teaser trailer for Battlefield 1. Microtransactions and map packs are also confirmed in Battlefield 1.
Based on the “likes” on YouTube, the Battlefield 1 trailer was one of the most successful trailers of all time! With over 1.8 million thumbs up, fans clearly showed how much they liked this trailer.
A few days ago, a short teaser trailer was released, which sets the tone for the brutal close combat in Battlefield 1. Now, just before the first livestream for E3, another teaser has been presented. This one shows how to handle tanks in a “World War I” setting. In the following video, both teasers:
This is the “Concentrated Load”, referring to how tanks were fought in World War I.
The paid content should not become “Pay 2 Win”
Even though EA’s CEO Andrew Wilson tried to obscure this information with marketing language, many fans will likely not celebrate the payment model with microtransactions and map packs. Initially, Wilson stated that EA plans to make a lot of money by cleverly utilizing “additional monetization options” without it feeling like “Pay 2 Win”.
Regarding Battlefield 1 and its additional monetization options, CEO Andrew Wilson says:
“Whenever we think about additional monetization within a game, we consider 2 factors: 1. Can these contents provide the player with an enhanced and expanded gaming experience? 2. Are we doing this in a world where the player still has a choice? We do not want players to believe we are offering a Pay 2 Win mechanic in any of our games.“
He described the improved and longer-lasting gaming experience very professionally – translated that means: There will be map packs (macro transactions) and in-game items that must be paid for with “real money” (micro transactions).
“In order to provide players with these values, there will be macro monetization in the form of maps and extensive content. Additionally, there will be microtransactions that are intended to gradually expand, improve, and deepen the game (similar to what is already done in FIFA Ultimate Team or Madden Ultimate Team). We have strong confidence in our ability to present these contents to players in such a way that they recognize their value and therefore remain connected with them for a longer time.”
Of course, the goal is to keep players engaged with a game for a long time, and microtransactions can help with that. After all, microtransactions make a lot of money, as can be seen in our overview of the most profitable games of 2015.
