Advertising has always been a contentious issue on television, and it’s no different on Twitch. Somehow, the platform manages to annoy both viewers and streamers, who actually benefit from the ads.
What kind of stream was that? Zack, known as “Asmongold”, is actually known for streaming MMORPGs like World of Warcraft or Final Fantasy XIV. Sometimes, however, it’s more pleasant to sit back and watch another content creator at work.
In a stream from January 13, Asmongold reacted to a stream from his OTK colleague Tectone. He was playing Elden Ring, and during the boss fight against the dreaded Malenia, things got really exciting. But then the stream was abruptly interrupted.
Asmongold Ends Stream
What was going on? Tectone’s stream was interrupted by a big advertising block, which Asmongold obviously didn’t like at all. The streamer quickly explained that he would rather go to sleep and ended the stream:
I’m going to bed. I am so fed up with this nonsense!
Asmongold finds it “ridiculous and outrageous” that important moments of the stream are missed and instead viewers have to watch ads.
We have included a clip of the outburst for you here:
Ongoing Issues with Ads on Twitch
What’s the deal with ads? For viewers, advertisements are often just annoying since the stream keeps running in the background. This is also a problem for streamers: an advertising block can overshadow an important announcement or a special moment.
Alternatively, streamers can schedule ads strategically, so Twitch doesn’t run ads for 10 minutes. The “Ad Incentive” program is supposed to make regular ad placements worthwhile for content creators.
Asmongold, however, is one of the critics of the program.
Many larger streamers actually wish for less advertising on the platform. However, to maintain the incentives, Twitch requires that often absurd amounts of advertising be run: frequently, that’s several minutes per hour, and the streamers also have to broadcast a certain number of hours.
Offers vary significantly from streamer to streamer, and many are dissatisfied with the amount offered – some earn even less with the ad incentives than if they were streaming normally.
Big discussions about advertising in streams: “Twitch pays streamers to kill their channels”
