Interesting data has now been published regarding the Summer Sale by the online tool SteamSpy, which clearly shows that ARK: Survival Evolved is the big winner. The number of games sold in just a few days is quite a special case.
ARK Doubles Player Base
Although the Summer Sale only lasted 11 days and there was even a small controversy about ARK not specifically reducing its prices for the sale, ARK was able to more than double its player base during this time. This was revealed by the evaluations of the “SteamSpy” tool, which aggregates a multitude of (public) sources and creates interesting statistics from them. While ARK was reduced by 17%, it was sold a remarkable 420,000 times – which corresponds to revenue of 10.4 million dollars and has, by the way, more than doubled the number of owners!
These high revenues could explain why ARK now pays players for finding exploits.
Other games also benefited from this unique “Summer Clearance Sale”. Counter Strike: Global Offensive, Castle Crashers, and also the two (considerably aged) games Left 4 Dead 2 and The Witcher 2 found well over 300,000 new owners.
From this, it can be clearly concluded: The Steam sales are worthwhile not only for players but also for developers – sometimes even many years later.
