Kaitlyn Siragusa has long been one of the biggest streamers on Twitch under the name “Amouranth”, but her days on the platform may be numbered. She now explains how the current controversies on Twitch are affecting her retirement plans.
What is Amouranth’s relationship with Twitch? While Amouranth has been one of the most successful streamers on Twitch for a long time, she actually made her money elsewhere. As she revealed in an interview, she used the streaming platform as an advertising space to funnel viewers to paid sites where she then made significant profits.
However, it was a nice side effect that Twitch essentially paid her to advertise on the platform. Amouranth has repeatedly made clear that she doesn’t want to continue like this forever: At some point, she wants to withdraw from the internet and establish a kind of animal rescue station.
In a joint stream with the streamers Destiny and dancantstream, who are both quite critical of Twitch, she spoke about how the current developments of the streaming platform are affecting her future plans.
As a businesswoman, Amouranth is constantly exploring new revenue streams:
Controversies on Twitch could affect retirement plans
This is what’s happening on Twitch right now: The streaming platform seems to be facing problems that have long been simmering. It repeatedly deals with content on Twitch that has nothing to do with gaming.
Thus, Twitch has been working on a set of rules for years that enables streamers like Amouranth to offer their specific content without scaring away viewers and advertisers who want nothing to do with it.
While the discussion long revolved around bathtub streams and licking microphones, another area has quietly spread on Twitch: political streams with sometimes very controversial content.
The situation now seems to be escalating with a conflict over the war in Gaza. The streamer Asmongold, faced with a two-week ban for his comments about people in Palestine, has acted as a catalyst for this.
The streaming expert Devin Nash believes that Twitch is heading toward a catastrophe and demands that all controversial content must be banned consistently to save the platform.
In an interview with MeinMMO, the head of Twitch recently explained why it has never only been about gaming on the streaming platform.
How does this affect Amouranth? The streamer’s plan has so far been to retire when her passive income exceeds everything she can earn actively. For this, the businesswoman has made various investments and launched products.
However, in light of the current developments, the streamer seems uncertain about how long she can maintain her business model. Currently, her strategy consists of “taking advantage of the opportunity while it still exists.”
“Who knows what will happen in the digital space in the next 5 years?” says Amouranth.
Amouranth is not the only one planning for a potential end of Twitch. The head of the competition also sees a bleak future for the streaming platform. You can find out more about this on MeinMMO: Will the streaming millionaires soon lose their income? CEO of Rumble predicts the end of Twitch
