The biggest Twitch streamers have been discussing the future of the platform for a few weeks now. Well-known names like Asmongold and xQc are advocating for less advertising. Only one streamer breaks this mold: Tyler ‘Tyler1’ Steinkamp.
What is currently happening on Twitch?
- In September, Twitch’s officials announced that big streamers will receive less money in the future. Starting in June 2023, the special rule that allowed some streamers to receive 70% of subscriber earnings after earning over $100,000 will be lifted.
- Twitch’s financial chief explains that big streamers like MontanaBlack will earn about $500,000 less per year.
- Twitch justifies this by stating that it aims to create more fairness among streamers and cover the rising costs of the platform. In return, revenue shares have been increased for everyone.
- However, many streamers are upset about the advertising and would prefer to reduce it.
- At TwitchCon, some of them met with Twitch officials. There, Tyler1 is said to have asked for a button for longer advertising.
Tyler1 is anyway a streamer with a very interesting career:
‘People get 40 hours of free content, watch the damn ads’
What exactly did the streamer say? The well-known streamer xQc shared a story during his livestream. He reports that all the streamers in the room had asked to reduce the advertising.
Then Tyler1 is said to have raised his hand and said the following to the Twitch employee:
Bro, can we get a button for five minutes of ads at a time, please? The three-minute button is good, but I need one for five. I don’t care. People get 40 hours of free content, watch the damn ads!
Tyler1 himself confirms the statement in his stream. He says that he only runs ads before or after a LoL match and nothing really happens then.
Those who have not subscribed to him (which makes the channel ad-free) or cannot properly configure their ad blocker deserve no better. It wouldn’t matter whether the ads run for three or five minutes.
How do other streamers see this? They take this issue much more seriously than Tyler1.
Asmongold, one of the biggest MMORPG streamers of all time, demands a reduction in advertisements. He criticizes that when calling up a stream, one might have to watch up to six blocks of ads. If you switch out of the tab because you don’t want to actively watch the ads, it often leads to crashes. And that is super frustrating for viewers.
Asmongold goes so far as to claim: ‘Excessive ads kill Twitch’ (via Twitter).
Even Valkyrae claims that advertising drives away part of the audience. She has since switched to YouTube but still comments on the platform’s development:
DrDisrespect and Valkyrae criticize their former home Twitch: ‘Has become a pretty shitty platform’
What do you think about advertising on Twitch? Has it also negatively stood out to you recently, or do you just ignore it?
