The supermarket chain Aldi has launched an advertising campaign in the UK that somehow revolved around gaming. The campaign apparently targeted parents whose children have now fallen for Fortnite . However, the advertisement received such poor reactions that it has now been withdrawn.
This was the campaign: The action was called “Teatime Takedown.” It was promoted with commercials and on social media.
The idea was,
- for parents to send their children’s gamertag to Aldi.
- Aldi would then introduce pro gamers into the children’s games
- the pros would quickly eliminate the kids
- they would then have a meltdown
- would put the controller aside and sit at the dining table
- where the mother smiles cruelly, knowing she was responsible for her child’s defeat
The campaign apparently targeted parents of children who preferred to play Fortnite over coming to eat when called.
Here was the reaction: The campaign was not well-received. Many found it a bit sadistic to drive kids to meltdown. The campaign was generally perceived as unfortunate.
The corresponding advertisement video has since been deleted – but apparently had more thumbs down than up.
Reactions on social media were also negative, and now people are pleased that the protests have apparently had an effect.
This is how Aldi is responding: They have canceled the campaign, deleted the page for it, and also taken down the Facebook registration.
The video on YouTube has also been deleted.
Aldi has apparently also sent out apology emails. Some angry customers have reportedly been offered a voucher worth £10, which is about €11.72.
The campaign had started in advertising, but the actual action of “pros eliminating kids” has already not taken place.
