The Twitch streamer Marcel “MontanaBlack” Eris is the star of a new advertisement for the supermarket Kaufland. However, the 36-year-old does not appear himself, but rather a KI version of him. This evokes mixed feelings within the community, but some find: the AI double is a good substitute for the Twitch streamer.
What kind of advertisement is this? Since the launch, GÖNRGY by MontanaBlack has been available at the supermarket Kaufland. For the new flavors, an advertisement clip was recently released, among others on YouTube.
In the clip, we see an AI-generated MontanaBlack strolling through what seems to be Buxtehude along with Kylo. He sees a signal in the sky that looks like the Kaufland logo and shortly thereafter he is tasked with procuring the new GÖNRGY flavors.
For this, he must dive into a sunken city with a submarine, where an underwater figure awaits him, resembling the Twitch streamer himself. Here he receives the new flavor “Strawberry-Apricot.”
In the next segment, AI-MontanaBlack rides his bike to the harbor to secure a container with the “Black Acai” flavor. Lastly, the Twitch streamer, accompanied by Kylo, must track down the “Apple Rings” flavor. The two find a box of GÖNRGY in a basement.
Finally, the three boxes with the new GÖNRGY cans are dropped over a Kaufland.
Community is divided on KI-Monte
How does the community react? The AI-generated advertisement elicits mixed reactions from the community. Some find the advertisement unappealing and write in the comments on YouTube among other things:
- “What a cringe advertisement”
- “So crazy, the sleep paralysis didn’t really hit that hard yesterday for me to see something like this”
- “Why so cheap with AI generated?”
Why can MontanaBlack retire? While part of the community condemns the advertisement, some other fans are excited:
- “I honestly found the advertisement entertaining and creative. I don’t understand what some people have a problem with.”
- “I’ve never seen such a cool advertisement. Kiss, dude”
- “Dude, it’s cool, but I gotta go, brother”
- “So cool hahaha”
The positive reactions raise the question of whether the Twitch streamer actually needs to appear in person anymore, given that an AI version of him is already generating so much enthusiasm among his community.
Through these reactions from his fans, MontanaBlack has the confirmation that he does not necessarily need to be in the spotlight and could theoretically honor his nickname of “Twitch retiree” and indeed retire.
The use of AI is becoming increasingly prominent. YouTube also wants to establish more AI features on their platform and provide them to content creators on their side. A YouTuber tried out these features: YouTube supports content creators with AI, but he only comes off as a silly narcissist
