Ubisoft has made a lot of money with a single game over the past 9 years – even more than the entire “Far Cry” series has brought in.
Which game is it? In the company’s latest financial report on October 30, 2024, Ubisoft announced that they have earned over 3.5 billion euros with Rainbow Six: Siege.
This places the tactical shooter, released in December 2015, just behind the total revenue of the Assassin’s Creed series, which has earned Ubisoft 4 billion euros.
Franchises like Far Cry (2 billion €), Ghost Recon, and The Division (both 1 billion €) lag behind Rainbow Six: Siege, despite having received several new games in the meantime.
You can watch a cinematic trailer for Rainbow Six: Siege here:
Success Lives from Skins and Battle Passes
How did the shooter generate so much money? Rainbow Six: Siege has been receiving regular updates since its release about 9 years ago. Each year, up to 4 seasons are released, bringing a new playable operator, a map, and in recent years, also a new Battle Pass.
Players therefore do not need to buy a new game regularly like in Call of Duty, but can spend their money on cosmetic content – and there is plenty of it in this shooter. You can buy weapon skins, new uniforms, headgear, or even paint jobs for your drones.
In addition, there are separate elite skins that even have animations in the victory screen and eSports camouflages. Furthermore, the latest Battle Pass is especially attractive for players, as it provides early access to the new operator of a season.
Since January 30, 2024, there is even a marketplace in Rainbow Six: Siege, where players can trade their skins with other players. Ubisoft also profits from this and takes 10% of the sale price of a skin.
Is Rainbow Six: Siege still popular? Definitely. While we only know the player counts from Steam and not from Xbox, PlayStation, or the Ubisoft launcher, Rainbow Six: Siege had an average of 44,400 players on Steam in October 2024 (via Steamcharts). This means the shooter had more players on Steam than games like Overwatch 2, Helldivers 2, or Destiny 2.
Rainbow Six: Siege simply has little direct competition in the shooter genre. While there are many tactical shooters, few games allow players to have a similar impact on strategy through map destruction and abilities. That’s why Rainbow Six: Siege continues to be in our list of the 25 best shooters of 2024.
