Milla Sofia is an Instagram model like many others. On her account, she posts pictures in colorful bikinis, elegant evening dresses, or tight gym outfits. Next, she might even conquer the streaming platform Twitch, although she is not real at all.
What kind of influencer is she? Milla Sofia is a 24-year-old model living in Helsinki, Finland. With her radiant smile, light blonde hair, and blue eyes, she has already attracted 68,600 followers on Instagram. The catch: Milla is not real; her appearance is AI-generated.
However, that does not stop her admirers from gushing about her beauty in the comments under her posts or even inviting her to dinner. In an interview with the Independent, Milla’s creator and “agent” spoke about his creation.
False hopes and unrealistic beauty ideals
What does he think of the admiration? The developer, who wishes to remain anonymous, emphasizes that he does not want to deceive anyone with Milla’s pictures: “[Every] description on her social media pages clearly states that she is a virtual influencer created with artificial intelligence.”
However, it seems that many do not read these descriptions. And not everyone appears to be able to recognize the pictures as AI-generated. One user expresses her astonishment under a recent post: “This girl does not exist. It is shocking how many fall for it.”
However, the fans are important, says the agent. After all, the content is produced as entertainment for them. Since AI content is still a relatively new phenomenon, some followers may initially experience misunderstandings.
Among Milla’s fans are not only men but also female social media users. This raises concerns among some. Critics fear she could further distort the already unrealistic beauty ideals for young women.
However, Milla’s agent counters that unrealistic beauty ideals have existed long before the rise of artificial intelligence. The perception of beauty has already been distorted by edited images, filters, and cosmetic surgery.
Artificial intelligence only makes these changes easier and is yet another step further from reality.
AI influencer to conquer the fashion world
What is behind it all? Milla Sofia originally emerged as a promotional face for a Finnish online shop. The developer explains that he was already interested in the possibilities that artificial intelligence had created.
Apart from amassing followers, Milla’s creator is also interested in learning more about AI and discovering what is possible with it. Her career as an Instagram model is probably just the beginning.
Since September 13, Milla can also be found on Twitch. Her channel is almost live around the clock. There are pictures of Milla in fantasy settings, accompanied by music. Viewers have the opportunity to “chat” with her.
Perhaps in the future, Milla will be able to speak using text-to-speech technology. In fact, there are already such AI streams in various formats:
- from the anime girl Neuro-sama, which was banned after making some dubious comments
- to a whole sitcom
- to Jesus himself
Moreover, Milla is also expected to model for some brands and companies. According to her website, she brings an unparalleled, futuristic perspective. Her passion is to showcase the latest trends and push the boundaries of the fashion industry.
While nothing has been signed yet, the agent says the plans are progressing well. It remains to be seen whether Milla’s artificial face will soon grace the fashion magazines of this world.
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