Some of the biggest streamers in the world on YouTube and Twitch launched an event in the survival MMO Rust after Christmas. Streamers like Valkyrae, Pokimane, Myth, and shroud were on a private server. The first day went terribly, and the second day was okay. They gave Rust new record numbers and could establish a “massive trend.”
What was the event? YouTube streamer Rachell “Valkyrae” Hofstetter called for an event on December 26th. A total of 50 streamers wanted to play the survival MMO Rust together on a private server.
Valkyrae is well-connected, she is a big deal on YouTube and has many friends in the streaming scene in the USA. She became extremely popular in 2020 with “Among Us.”
Among the streamers who rushed to the Rust event were some of the most famous streamers on YouTube and Twitch:
- including the shooter specialist shroud
- the biggest streamer on Twitch, Pokimane
- Myth, one of the biggest streamers on Twitch
- Disguised Toast, the Facebook streamer
- plus Hafu, Voyboy, Jacksepticeye, Ludwig, Scarra, and many other well-known streamers
For the technical implementation, the Twitch streamer BaboAbe was apparently responsible, who has 120,000 followers.
The event quickly became so popular that even famous Twitch rowdies like xQc wanted an invitation. He politely and modestly asked in all caps, as is his style (via twitter).
Rust skyrocketed from 30,000 to 230,000 Twitch viewers
This is how it went on the first day: The event brought new life to the rather sleepy Rust on Twitch. Overnight from Saturday to Sunday, viewer numbers for Rust shot up from about 30,000 to 230,000.
Rust suddenly became popular.
But the hype didn’t last long. The private server crashed. There were even suspicions of a DDOS attack.
In any case, the streamers quickly became frustrated. There was a lot of frustration, and the action was over within a few hours. Valkyrae, in particular, seemed particularly affected that the Rust event was ruined by connection problems. She ended her stream early and seemed upset. In the chat, she probably saw some negative messages against herself.
Subsequently, supporters launched a campaign to establish the hashtag “#ValkyraeSupport” on Twitter. It actually managed to trend in the USA.
Valkyrae eventually announced that she would attempt a second try on December 27 if the server “got fixed.” Apparently, the developers of Rust, Facepunch, helped out at short notice and supported the project.
For them, it must have felt like Christmas.
This is how the second day went: On the second day of the event, from Sunday to Monday, the Twitch viewer numbers for Rust went up again. Viewer numbers rose from 8,800 to 228,000. This time the servers held, and the numbers remained extraordinarily high for several hours.
Rust suddenly found itself in the live top ranks of Twitch, an unusual sight.
“Among Us” effect now grips Rust on Twitch
What is Rust? Rust is an open-world survival game that started in early access in 2013. The game is currently only available for PC, which is why it is not as well known to console players as ARK Survival Evolved or Conan Exiles.
Rust is considered a hardcore survival game with a very unique community. Because it offers players so many freedoms, it provides a strong environment for streamers. There’s plenty of nonsense to do:
The “Among Us” phenomenon has created a new trend where streamers want to play with other streamers to create synergies and thus win over fans of other streamers. This cross-marketing gives streamers who collaborate and network with others significant growth.
The 50 streamers on a server could establish a new trend. It is quite possible that “massive MMOs” could become a trend on Twitch in 2021, if server issues are resolved. Even the MMORPG New World performed remarkably well during its short testing phase in August 2020 on Twitch, it also offers some survival elements.
Survival is one of the most open and chaotic sub-genres of MMOs due to its sandbox nature. There are some hits from smaller studios that seem anarchical and unrefined. The games can be quite rough. We’ve summarized the top games in the genre for you:
The 23 best survival games of 2020 for PS4, Xbox, and PC
For them, it must have felt like Christmas.
This is how the second day went: On the second day of the event, from Sunday to Monday, the Twitch viewer numbers for Rust went up again. Viewer numbers rose from 8,800 to 228,000. This time the servers held, and the numbers remained extraordinarily high for several hours.
Rust suddenly found itself in the live top ranks of Twitch, an unusual sight.
“Among Us” effect now grips Rust on Twitch
What is Rust? Rust is an open-world survival game that started in early access in 2013. The game is currently only available for PC, which is why it is not as well known to console players as ARK Survival Evolved or Conan Exiles.
Rust is considered a hardcore survival game with a very unique community. Because it offers players so many freedoms, it provides a strong environment for streamers. There’s plenty of nonsense to do:
The “Among Us” phenomenon has created a new trend where streamers want to play with other streamers to create synergies and thus win over fans of other streamers. This cross-marketing gives streamers who collaborate and network with others significant growth.
The 50 streamers on a server could establish a new trend. It is quite possible that “massive MMOs” could become a trend on Twitch in 2021, if server issues are resolved. Even the MMORPG New World performed remarkably well during its short testing phase in August 2020 on Twitch, it also offers some survival elements.
Survival is one of the most open and chaotic sub-genres of MMOs due to its sandbox nature. There are some hits from smaller studios that seem anarchical and unrefined. The games can be quite rough. We’ve summarized the top games in the genre for you:
