22-year-old Adin Ross was still one of the top earners on Twitch in November 2022: He earned approximately €180,000 just from subs. The American started his streaming career with videos on NBA 2k and GTA 5, but became successful with controversial ‘Just Chatting’ content. He regarded the controversial Andrew Tate as his mentor. Twitch has now permanently banned him.
Who is Adin Ross? The 22-year-old has been one of the most successful streamers on Twitch worldwide in recent years. In 2021 alone, his channel grew by 4.76 million followers; no one grew faster:
- The now 22-year-old has been on Twitch since 2014, but his career really took off in 2020. He reached an average of 5,000 viewers then. He showcased a lot of NBA 2k, played live for money, and wanted to improve the game under the hashtag ‘Make2kfunagain.’
- In 2021, his viewer numbers multiplied tenfold. The channel exploded to an average of 50,800 viewers: He had turned to ‘Just Chatting,’ represented controversial views, and saw himself walking in the footsteps of his mentor ‘Andrew Tate.’ He allegedly sought a girlfriend live during ‘Dating Shows.’
- Tate has become an unperson for many online due to his misogynistic views and has been banned from many platforms. However, Ross achieved great success with his lifestyle-focused content. Some of his most successful videos on YouTube include talks with Andrew Tate or IShowSpeed.
Adin Ross earned up to €180,000 a month
How much money did he make on Twitch? Adin Ross was extremely successful on Twitch in 2021 and 2022:
- With his viewer numbers around 55,000, he ranked 25th among the average viewers worldwide.
- Regarding earnings from Twitch subs, he was at 55,406 subs by November 2022, earning around €180,000, assuming a 70:30 split. Therefore, he earned very well on Twitch.
Ross increasingly dissatisfied on Twitch, announces switch
Recent developments: Since February 11, a conflict between Ross and Twitch escalated: After a one-week ban, Ross complained that Twitch was trying to “silence” him and no longer allowed him to speak freely. He felt like Andrew Tate.
Subsequently, he announced on February 12 that he would stream on the new platform “Kick” from now on. There he broadcasted the Super Bowl live to 100,000 viewers.
On February 23, he announced that he would stream permanently on Kick.
Kick is a new competitor to Twitch, apparently backed by an online casino.
Ross says: Permanent ban from Twitch is unfounded
What was his ban? The platform Twitch banned him for the 8th time on February 25. According to Ross, this ban is permanent, meaning there is no end date.
Reasons for the ban are not known.
What does Adin Ross say? After the ban, speculation arose that Adin Ross is now facing a problem:
- Adin Ross was apparently offered a highly lucrative exclusive contract from the platform Kick.
- But if Ross can no longer stream on Twitch, his bargaining position would now be much worse, and Kick could offer him much less money.
In the same situation is streamer Dr. Disrespect: Twitch permanently banned him, and he is streaming on YouTube without an exclusive contract.
However, in a statement, Adin Ross says: He has already signed with Kick, so the ban no longer matters to him.
The streamer states:
- If he had ‘blue hair’, wore makeup and did his nails, Twitch surely would not have banned him.
- Twitch has permanently banned him “completely unjustifiably”.
- He has now been banned even though he has not streamed on Twitch at all.
The people must now clearly see what Twitch actually is.
Critics speak of “right-wing takes” and a dark path
What do others think? Twitch streamer HasanAbi speaks about Adin Ross’s permanent Twitch ban. According to him, Adin Ross has slipped into a “right-wing scene” and is falling deeper (via twitch).
The streamer says he fears that Ross is walking a “dark, deep path”.
People who are on the verge of losing their place in the spotlight have this urge to veer out of control to the right.
Among other things, Ross posted on Twitter that there are only 2 genders.
What’s behind this: Adin Ross touches on two important problem areas for Twitch:
How does one handle people who criticize Twitch, and who may only use the platform to promote a competing platform?
What is one’s stance on such controversial content that many people want to see but is not “brand-safe”?
- Do you support people who represent sexist, difficult views, because there is evidently an audience for it that you wish to cater to? After all, Twitch earns significantly from every subscription to Adin Ross.
- Or is the damage caused by such people too high, and you deny them a platform to avoid issues with advertisers?
The “normal procedure” at Twitch has so far seemed to be to temporarily ban streamers repeatedly to convey: Here is a limit, these are our rules. However, when the permanent ban comes appears to be entirely at the discretion of the platform and follows no rules.
Adin Ross’s decision to permanently switch to Kick may have significantly eased the decision of how to deal with Adin Ross for Twitch.
We reported on MeinMMO in January about Adin Ross:
Twitch streamer estimates how much a “normal” person earns – Everyone is upset
