The well-known Twitch streamer Asmongold spoke live about sponsorships and the sometimes crazy sums that are spent there. It was about both his own deal and why sponsorships are rarely talked about.
What did the streamer say? Asmongold, who temporarily reached the top of Twitch with WoW Classic, talked about the topic of sponsorships in a livestream. He discussed the sometimes crazy sums that are supposedly being offered.
A company specifically approached him, willing to pay more than $200,000 for Asmongold to stream their game for one day. These are sums that many people do not earn in a year.
In the course of the stream, Asmongold also explained why so few streamers talk about their deals. The high sums could scare off fans, and especially donors and subscribers.
“Who the hell would give me that much money?”
Which game offered this high amount? The game that offered Asmongold more than $200,000 was not revealed by the streamer. He struggled with the amount during the livestream.
Users in the chat and reddit speculate that it could be Raid: Shadow Legends or Clash Royale, two well-known mobile games that generally invest a lot of money in advertising.
Asmongold, who has been streaming for years, finds these sums to be totally crazy:
Who the hell would give me that much money? That’s really a waste of money. But if someone has to take these deals, then it’s probably me, as long as it’s not a damn gambling game.
Why streamers rarely talk about deals: In the further course of the stream, Asmongold mentions that such high deals occur more often than the viewers realize.
However, many would not talk about it because it could reduce their subscription numbers and donations:
You out there don’t realize it because much of this is not publicly discussed. It’s not a taboo, but people don’t like to talk about it. And here’s why they don’t tell:
People believe that talking about deals separates them from their viewers. […].
If you’re in a streamer’s chat room that you feel connected to, and they tell you they’ve earned $300,000 in a month, how do you still feel connected to the 20- or 21-year-old college kid making that much money?
Moreover, they do not talk about it because they lose donations and such. If you know that the streamer is making so much money, you are not willing to donate that much.
He himself is often too lazy to accept such deals but could sell himself for much more than he currently does.
Also, the Twitch streamer Chance “Sodapoppin” Morris has reportedly turned down large deals. Once, the release of WoW Classic got in his way:
Million-dollar deals for streamers
Not only individual companies offer such high amounts to be showcased by streamers. Streaming platforms are also paying well for individuals to stay on their platforms.
For example, Ninja and shroud supposedly received contracts worth double-digit millions on Mixer. However, the Microsoft platform has now been shut down, and both shroud and Ninja are back on Twitch.
However, Twitch is also paying large sums, for example, to Dr Disrespect, who has since been banned, or Pokimane, the biggest streamer on the platform. She claims there were even other and more lucrative offers, but Twitch was supposed to be “very fair”.
Streaming is therefore a very lucrative business, at least for the faces at the top. Currently, Twitch dominates the market, although YouTube and Facebook continually sign streamers.
