In any case, the ads seem to annoy some people. This is especially evident at major events like the PS5 reveal.
For those who missed the event yesterday or don’t remember the details, we have the ideal solution: We live-ticked the PS5 event yesterday.
In our large article, all important new trailers are also listed neatly:
Now starts the most important PS5 event of the last few months – We are live-ticking it
The PS5 reveal was a big deal in gaming yesterday. The event dominated the evening on the streaming platform Twitch. A total of 1.8 million watched the major event on Twitch across various channels. However, Twitch is now experimenting with advertisements, which is frustrating some people.
So many people watched the event: According to the site echarts the PS5 event was watched by:
- 2.8 million people on YouTube
- 1.8 million on Twitch
- 11,661 on Facebook Gaming
It’s a new trend to compare the small numbers from Facebook with the numbers from the 2 giant platforms; previously, this was always done with Mixer, but that no longer exists.
The majority watched streams of the PS5 event in English (2.7 million). German ended up in 6th place with 143,459 viewers.
The actual live stream from PlayStation had an average of 203,179 viewers and peaked at 386,631 (via sullygnome).
However, many viewers on Twitch prefer to watch the stream with “their favorite streamer.”
The favorite streamer restreams the event and comments live. This is simply more personal for many viewers and is part of a well-rounded Twitch evening. One gets to know the people in the chat. However, there have been problems here that did not exist before.
Like on TV: Harry Potter interrupted by advertisements
This was the problem on Twitch:
As a clip from “SmilinDominator” shows, his stream was interrupted by ads that Twitch now automatically runs.
This really irritated the streamer.
Normally, it has recently been the case that the actual stream continues in a small window without sound, while the ads appear in the large window. But here, everything was completely gone, and one only saw the advertisement and the streamer expressing his frustration.
What’s up with advertisements on Twitch? This is a new experiment that has recently started: Twitch now runs automated ads in the middle of a stream. The ads are meant for those who have not seen ads on Twitch for too long.
On Monday, we reported about the new advertising offensive by Twitch on MeinMMO.
Streamers have been able to run ads for quite some time, but that was initiated by them, and they had control over it. Now, some viewers see individual ads and thus miss parts of the stream.
This is currently a topic on Twitch that meets with rejection from both streamers and viewers.
Even at the announcement, some big streamers said: “This will end badly,” and in practice, it now looks the same.
“Jeff Bezos comes to my stream and presses the ad button”
This is the criticism of the new ads:
Streamers are annoyed that they have no control over the ads. They view it as a bad business decision that disturbs the viewers and will ultimately cost the streamers money instead of bringing in more money.
The former Overwatch pro Seagull says (via twitter):
If I do not run enough ads, Jeff Bezos comes to my stream and presses the ad button – what can I do?
Brabdib “Seagzkk” Karbed
Streamers criticize that Twitch is not YouTube, where recorded videos run, but that it is about live content: What viewers miss through ads is gone.
Whoever tells a “narrative stream,” such as broadcasting a role-playing game where every minute matters, cannot afford to have important parts of the content missing for some viewers.
And even those who play regular games can find ads ruin the mood and pace of a stream. As this Twitter clip shows:
They should give us more money, then we’ll gladly run ads
Furthermore, it is criticized that Twitch gives too little of the advertising revenue to the streamers. Therefore, they are reluctant to run ad clips.
Twitch wants to enforce more ads with this action. Instead, Twitch should simply increase the share of streamers in the advertising revenue, then they would also be happy to run ads, as Twitch streamer KurtJMac explains (via twitter).
In any case, the ads seem to annoy some people. This is especially evident at major events like the PS5 reveal.
For those who missed the event yesterday or don’t remember the details, we have the ideal solution: We live-ticked the PS5 event yesterday.
In our large article, all important new trailers are also listed neatly:
Now starts the most important PS5 event of the last few months – We are live-ticking it
