Shortly before the release of WoW: Battle for Azeroth, Blizzard is intensively promoting the new expansion. With new advertising, the company aims to encourage players to represent their faction in the battle for Azeroth. Check it out!
New commercials for BfA: The new WoW expansion Battle for Azeroth will be released on August 14, 2018. To build excitement before the launch, Blizzard is ramping up its advertising efforts. Blizzard has released four new commercials designed to get you excited for Battle for Azeroth.
“It matters” – It counts!
The commercials all focus on the conflict between Horde and Alliance. In Battle for Azeroth, the old feud is reignited and takes center stage in the expansion. The commercials play with this very theme.
Each spot speaks for itself and ends with the short sentence “It matters”. This refers to your loyalty to the Horde or the Alliance. It can even be conveyed without words; the images say enough.
“Rainy Day”: In the first clip, a romance is brewing. It’s raining, and one seeks shelter with someone who has an umbrella. Unfortunately, that person could potentially be your opponent on the battlefields of Azeroth…
“Kid’s Choice”: Parenting is hard – part of it is teaching your offspring as early as possible that only one faction can be the true faction. You can never decide too early.
“Elevator”: Imagine you just make it to the elevator before the doors close. But next to you stands someone who has openly sworn allegiance to the other faction! New arena: Elevator.
“Bus”: The bus is full, and there are still two seats: next to a pretty lady or an unfriendly-looking guy. Unfortunately, the lady is on the wrong side. And the grim-looking guy might also make for a good arena partner eventually.
What about you? Have you purchased Battle for Azeroth yet? Which faction will you stand up for? Leave us a comment!
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