… and then it suddenly goes faster than expected! Starting tomorrow, April 21st, the “WoW Token” will also be available for purchase in World of Warcraft in Europe.
Players can then either purchase a token in the shop for €20 and sell it for gold in the auction house or alternatively save on their subscription fees and buy tokens with gold from the auction house. A token grants the user 30 days of game time – normally incurred subscription fees are paused for the month when game time is added in this way.
The actual gold price that the token achieves in the auction house cannot be determined by individual players; Blizzard sets a price based on the current supply and demand situation. If the token is as successful as it is in America, then the price will range between 20,000 and 30,000 gold in the first weeks and will thus be significantly more affordable than initially assumed. In Europe, the coin starts at 35,000 gold.
Additionally, Blizzard has released a small video for which they even hired a German speaker: