The Twitch streamer Asmongold is known for his constant criticism of Blizzard and their games. Whether it’s WoW, Overwatch 2, or Diablo 4, no one finds such clear words for the mistakes of the gaming company. With his criticism of Blizzard, Asmongold has become one of the most successful streamers and wealthy. But that comes with a downside: Blizzard does not want him as a sponsor partner. This bothers the Texan.
This is the relationship between Asmongold and Blizzard:
- The 32-year-old streamer was once known for his love of Blizzard and especially WoW. He started making videos about World of Warcraft in 2009, portraying himself as a passionate and knowledgeable fan of the game and became one of the most influential voices on the MMORPG.
- However, in recent years, he has become the biggest critic of Blizzard. He is the perfect example of a “bitter vet,” lamenting the decline of WoW and believing that Blizzard is making many poor decisions and has lost its way.
- While he still plays many Blizzard titles, he has a critical view of the company since their sexism scandal, believing Blizzard is now overcompensating in the direction of “political correctness”: Just a few weeks ago, Asmongold certified the company could never tell a good story again because they can no longer tell anything with real relevance out of consideration for sensitive players.
Asmongold plans to strike because Blizzard does not pay him
This is what he notices now: Recently, some big streamers are playing the title “Overwatch 2” again – additionally, Blizzard has offered sponsorship deals to streamers from Asmongold’s circle to showcase the shooter.
Asmongold, as the founder of the streamer clan “One True King,” is well-informed when one of his members, like Emiru, brings home the big checks from Blizzard.
“Will I play Overwatch again? I saw that xQc played it today. I don’t know. I actually wanted to come back and play it. But you know what? I shouldn’t be doing this. I should strike! They are paying Emiru to play Overwatch, and I’m playing it for free?”
This is what it looks like when xQc believes he can become “one of the best players worldwide” in Overwatch at any time:
Asmongold then adds:
- He has made several videos defending Overwatch 2
- He has repeatedly said: that the PvE is still coming
- Actually, Blizzard should pay him retroactively for every Overwatch video
When Asmongold then learns that Erobb also has a sponsor deal with Overwatch, it’s finally over for the streamer. It implies that he is clearly playing in a much lower league than I:
“They sponsored Erobb? Oh, come on, get lost. They sponsor Erobb and not me? Screw this, this is a joke!”
I never said anything bad!
When prompted that he could appear as a risk to the Blizzard brand with his criticism, he replies that this is complete nonsense. Anyone who assumes he is a brand risk is an idiot.
He has never said anything bad. People should just tell him one single thing that he has ever done wrong. The chat then responds to him that he insulted the devs.
“Well, then tell me two things,” says Asmongold with a slight twitch of the corner of his mouth.
What’s behind this: It is all meant a bit tongue-in-cheek.
It makes sense that Blizzard does not sponsor anyone who is constantly playing their games, as they do not reach a new target audience that way.
Streamers, who are otherwise known for different content (and likely also much cheaper than Asmongold), are more appealing as sponsor partners for Blizzard.
Asmongold should also be aware that he cannot simultaneously be the greatest critic of Blizzard and their promotional mascot.
The relationship between Blizzard and Asmongold seems to be a bit tense on both sides:
