Anthem is taking a strange marketing approach. Instead of using advertising banners, they prefer to flatten innocent corn plants.
Marketing sometimes takes strange paths. Companies try to reach customers in the most noticeable and creative ways possible. When billboards, advertising banners, and product placement in YouTube videos no longer bear fruit, one seeks other ways – out into nature.
BioWare has come up with something special for Anthem. Instead of spending millions on a traditional advertising campaign, they rented a cornfield and created a work of art for eternity (or at least until the next harvest). A large Exo-Suit from the upcoming multiplayer shooter Anthem, along with the BioWare logo and plenty of cryptic runes to complete the artwork.
Clearly, they are not taking it too seriously, as the video is full of self-irony. However, one could certainly believe that some of the developers have truly never held an ear of corn in their hand.
An Exo-Suit in a Cornfield is Always Free
At least it’s nice to see that the studio has not lost its sense of humor after the debacle surrounding Mass Effect: Andromeda. Even if one does not really believe the enthusiasm shown by the participants in the video.
The reactions in the comments on YouTube are rather mixed. They range from “What a great idea” to “BioWare is making a fool of itself” and “What a damn waste of time and money” – it’s all there.
What do you think of this video? Just plain stupid and a waste of money and time? Or did the video fulfill its purpose – after all, people are talking about it now?
