The streaming platforms’ battle is getting tougher. After Shroud, Ninja, and KingGothalion, another major streamer is leaving Twitch because he has apparently been poached. Jack “CouRage” Dunlop is leaving the platform and will stream exclusively for YouTube. “CouRage” is mainly known for Fortnite .
Who is switching? Streamer Jack “Courage” Dunlop is leaving Twitch. He will now work exclusively on YouTube.
He has been there since 2013 and has 1.86 million subscribers. But right now, his YouTube channel mainly features re-posts of the things he does on Twitch.
On Twitch, CouRage has 2.1 million followers, and his channel has grown the fastest on Twitch last year. He owes this mainly to Fortnite.
Previously, he was an eSports commentator for Call of Duty, but since March 2018 he has been a full-time streamer. He has now joined the organization 100 Thieves.
In the last 365 days on Twitch, Courage played 1210 hours of Fortnite. He was also a caster at the Fortnite World Cup.
“I don’t want to do a 9-to-5 job anymore”
How does he justify his switch? CouRage says he doesn’t want to stagnate and work a 9 to 5 job. On YouTube, he wants to do more than just stream Fortnite. In the video, he shows some sketches.
He tells Variety: “The deal with YouTube allows me to create more content and interact with my fans in real-time. I’m very happy to be able to do what I do every day and invite my fans to join me on the next step of my journey.”
YouTube wants to enter the streaming market, challenging Twitch
This is what YouTube says: Ryan Wyatt, the head of YouTube Gaming, says: “YouTube offers Courage the opportunity to focus on live streaming and video-on-demand as the only platform.”
Wyatt announces intentions to invest in the “live business in gaming” in many ways, and bringing Jack on board is one of the ways they want to be more present here.”
This is what’s behind it: There are three things to observe:
- On one hand, the streaming market is gaining more competition. The platforms are poaching each other. In recent months, Ninja, Shroud, and King Gothalion have switched to Mixer – apparently, YouTube also wants to ramp things up. It surely involves money that isn’t being discussed.
- On the other hand, the “treadmill” Twitch is visibly exhausting for professional streamers. It is quite attractive to get out of there and do something different.
- YouTube has been a kind of “secondary marketing” for Twitch streamers that has run in parallel until now. But apparently, YouTube now also desires more “exclusivity.”
In the wake of shroud’s switch, some well-known Twitch streamers who rose to prominence in the last two years with Fortnite are considering switching to another platform. Recently, for example, the German MontanaBlack or the streamer TimTheTatman.
YouTube appears to be an interesting alternative to Mixer with a large user base.
