Battlefield 6 has released a new trailer that starts with a diss aimed at the competition from Call of Duty. Fans are celebrating the trailer and expect a big advertising rivalry to unfold.
What kind of trailer is this? Battlefield 6 has uploaded a new trailer showcasing, in live-action style, how a squad of soldiers fights against a tank and other enemies. Various gadgets from the game are used, causing powerful explosions and massive destruction.
But before the actual trailer, Battlefield 6 takes a jab at Call of Duty in one scene, bringing in prominent support for this purpose.
Here you can see the new trailer:
The New Advertising War
What happens at the beginning? At the beginning of the trailer, four men exit a car. For an operation in a war zone, they appear hardly equipped. While they carry heavy weapons, some are dressed in short-sleeved clothing or wearing a bandana. The four men are the celebrities:
- Actor Zac Efron
- Basketball player Jimmy Butler
- Singer and songwriter Morgan Wallen
- UFC fighter Paddy Pimblett
However, while the four walk coolly towards the camera, everything explodes, and only a shoe flies across the screen. The actual trailer begins with the words: “Who was that?” – “It doesn’t matter.”
The scene is clearly an attack on Call of Duty, which has repeatedly used prominent faces in its trailers and even brought them into the game as skins in recent years. This has drawn a lot of criticism from fans from the start, especially when noticeable figures like US rapper Nicki Minaj with pink hair and outfit appeared on the battlefield.
How are fans reacting to the attack? Fans are greatly celebrating the opening scene of the trailer. They feel it’s exactly right to poke at Call of Duty’s sore spots and then show in the rest of the trailer how an exciting trailer can be created without celebrities.
This sentiment is echoed in comments on YouTube, where players express that the Battlefield 6 community thinks the very thoughts “Who was that?” – “It doesn’t matter.” when trailers feature celebrities. The choice to deliberately attack the controversial skins of the competition is also welcomed in the comments.
For other viewers, the trailer even represents a declaration of war for an advertising battle akin to that of Pepsi and Coca-Cola. The two companies have been attacking and tricking each other in advertising for years. This also involved the playable US rapper Snoop Dogg in Call of Duty, as shown in a video on YouTube. Fans believe such an advertising war could now also occur between the two shooter rivals.
Whether the trailer sparks a new advertising war between Battlefield and Call of Duty remains to be seen. Call of Duty: Black Ops 7 launches on November 14, about a month after Battlefield 6, which is set for release on October 10. So there is still plenty of time for mutual advertising attacks. The head of Battlefield 6 also believes in her game: She says she owes players a good Battlefield 6 to make up for the predecessor.
